Alicia Silverstone’s wonderful ad is in some very impressive company in TV Guide’s “Best of 2007” viral video list, including two of the very greatest videos of all time (IMHO): Will Ferrell’s “The Landlord,” and Justin Timberlake’s utterly glorious “Dick in a Box.” For anyone who works in marketing, you’ll know that companies tend to use the term “viral video” for pretty much any visual media they can come up with (it tends to be more of a wistful hope than an actual description of the video in question), but some videos really are “viral”—i.e., millions of people watch them, post them on their blogs, and pass them onto their friends—and it’s a truly incredible experience to be involved with one.

You can see TV Guide’s full list here, and here’s a reprise of the stunning pro-vegetarianism PSA that took 2007 by storm.

If you haven’t seen it yet, it is imperative that you watch this new video for our ABC Campaign, which is both an initiative to educate people about the importance of spaying and neutering their animals, and stop breeders from pumping out thousands of pups every year who take homes from those destined to die in shelters. What I like about Sex Talk, and the other spot we’ve put together for this campaign, is that it’s a lot more than just a funny ad. There’s something about it that makes you really uncomfortable—which, I guess, is exactly what a proper chat about the birds and the bees is supposed to. Check it out if you haven’t seen it yet, and you can watch the other video (Buy One, Get One Free) here.

For anyone who still has doubts about the power of the internet, check out this AP story about 14-year-old Amy Bareijan. Amy wanted to go vegetarian after watching Meet Your Meat on YouTube, so she posted her own video asking for people’s advice and personal experiences that may help her. The response was overwhelming, to say the least. Check out the story here.

The video that started it all:

If J. Lo really has no current plans to give up her weird addiction to promoting the fur industry, she may want to seriously consider giving up promoting anything at all in public. Because this is just getting too easy. In the past year, PETA has protested the opening of her Pasadena restaurant, shouted her down at movie premieres, and showed up while she was giving a radio interview to get her reaction to some fur-farm footage we happened to have handy. And just this weekend, some PETA members posing as "glow girls" had some more input for her during the auditions for her new Glow After Dark reality show. Our friends at TMZ.com have the exclusive video:

Pretty much anyone with an ounce of compassion knows that wearing fur is somewhere between contemptible and downright wicked on a scale of 1 to evil—and most people have an inkling that the process of making leather isn't exactly a walk in the park for the cows involved (the live dismembering part in particular can be unpleasant). But until now, the wool industry has done a bang-up job of keeping its gruesome practices from the public eye. Which is why we're incredibly grateful to Pink for coming out and letting her millions of fans know what's really going on.

Today, Pink launched her video exposé of the Australian wool industry before her concert in Paris and called for an international boycott of Australian wool until the shocking abuses documented in the video are ended. You can click here for ways to help sheep, and watch Pink's disturbing but important video below.

This video is pretty cute. It's an award-winning PSA that a PETA member gave us to help encourage people to get their pets spayed or neutered. I'm not entirely sure where the narrator's odd accent is from, but I feel like it adds to the overall effect.

On a vaguely related note, when I first got Princess Cuteyface (she just came in through my window one day), the vet told me that she was at least a few months pregnant. This freaked me out because it was already kind of a big step for me to be committing in the first place, and, I don't know, everything was just happening so fast. Fortunately for both of us, it was a false alarm—turns out she's just a very big girl. Plenty of Princess C to go round. Anyway, I have a new vet now.