Considering that Canadian-born Pamela Anderson is queen of the reveal and a best friend to PETA and animals, we could think of no one better to help us unveil our "Save the Seals" ad series* outside the Ontario Legislative Building this morning.

Pamela is in Toronto for Fashion Week, and has been advocating for an end to the seal slaughter every chance she gets. Last night she strutted down the runway for her A*Muse fashion line in a onesie emblazoned with the slogan "The Seal Hunt Sucks." And this morning, she and PETA V.P. Dan Mathews did an interview with Canada AM, a national T.V. talk show.

At this morning's event, Pamela appeared beside a "baby seal" and unveiled her sexy new PETA ad for her fellow Canadians. She told everyone on hand, "I can only hope that … the international outcry will force the Canadian government to end this shameful practice. Canadians aren't cruel and indifferent, but our leaders have been on this issue."

In the new ad series, celebrities from around the world call for an end to the annual massacre of baby seals—the largest mass murder of marine mammals in the world. These ads have already begun appearing in entertainment magazines, on blogs, and in tweets in many languages.

(Shhh … Did you hear that? It was the collective groan from Canadian officials upon realizing they'll be getting zero time off from responding to complaints, as a direct result of these ads.)

Posted by Karin Bennett

*Want to rock the style of Pamela and so many other celebs? You can own that limited-edition "Save the Seals" tee by clicking here.

It's that time again—"Win It" Wednesday! What's the prize this week? It's our brand-spanking-new "Mean People Wear Fur" T-shirt, in honor of our equally brand-spanking-new "Stolen for Fashion" PSA.

"Stolen for Fashion" follows an alligator and a bunny (voiced by Pink and Ricky Gervais, respectively) as they confront the people who stole their skins. It's the first and only animal rights video using CGI (computer-generated imagery), so it's pretty special, just like these awesome T-shirts.

The tee comes in milky red and black amethyst, so if you win, you'll have to let us know which color you want, in addition to the size.

How do you win? Leave us a comment letting us know why you think people should only wear their own skin. The three people who post the most creative answers will each take home a "Mean People Wear Fur" T-shirt.

The contest ends on March 25, 2009, and we'll choose the three most creative comments on March 26, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Posted by Lianne Turner

PETA is psyched to declare today our first-ever Win It Wednesday! Every Wednesday, right here on the PETA Files, we'll have a cool prize up for grabs. All you have to do is post a comment for a chance to win. This week, we're choosing three lucky winners to take home the exclusive PETA Crow and Roach couture T-shirt, which is popping up in all the most fashionable circles these days.

Hip L.A. T-shirt company Spiders & Caviar designed and made this limited-edition shirt especially for PETA. It's super-soft, super-cute, and could be super-free!

How do you win? This shirt reminds us that all animals—even less popular ones such as crows and roaches—are important. What is your favorite animal, and why? Post your answer in a comment to be entered! If you're a winner, we'll also ask you to tell us which style and size T-shirt you prefer.

The contest ends on February 25, 2009, and we'll choose the most endearing comments as the winners on February 26, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Posted by Lianne Turner

The photo speaks for itself. OK, OK, I may have doctored it a bit to get the point across, but COME ON! As you can see, Jessica Simpson was recently caught wearing a "Real Girls Eat Meat" T-shirt. Puhleeze!

For a gal who's best known for her less-than-stellar brains (Chicken of the Sea, anyone?) and her ability to proportionately fill out daisy dukes, I'm gonna go on record saying that if anyone had to wear a ridiculous shirt like this, I'm glad it was Jessica—as people are more likely to follow the opposite of her lead ... ya know, since she's so well respected and all (yes, that was difficult to type without tossing in a hefty LOL). Maybe the meat-eaters of the world will be embarrassed to be categorized in the same field as Jessica Simpson. Ecorazzi has more on the story.

Just for funsies, here are the top five reasons that only stupid girls brag about eating meat:

1. Meat increases the risk of breast cancer. A 2007 study of 35,000 women published in the British Journal of Cancer found that women who ate meat were far more likely to develop breast cancer than women who consumed none. Will Jessica's next t-shirt will say, "Real Girls Smoke 3 Packs a Day"?

2. Real girls don't support animal abuse. Compassion is super sexy, if the huge number of hot celebs ditching meat is any indication. Young women turn vegetarian in droves when they learn that the meat industry cuts the sensitive beaks off newborn chicks and cuts off the tails of baby piglets.

3. The meat industry is destroying the Earth. The only thing that's hot about the meat industry is that it's toasting the planet. According to the United Nations, raising animals for food causes more greenhouse-gas emissions than all the cars, trucks, SUVs, planes, and ships in the world combined.

4. Meat will make you fat. All the saturated fat and cholesterol in chicken wings, pork chops, and steak eventually leads to flabby thighs and love handles. I hope the upcoming "Jessica Simpson's Intimates" line comes in plus sizes! Going vegetarian is the best way to get slim and stay that way.

5. Eating meat steals food from starving kids. Jessica's trip to help kids in Africa got a lot of media buzz, but by gnawing on meat, she's essentially stealing food from the mouths of starving children since it takes up to 16 pounds of grain to produce just 1 pound of meat. If more people went vegetarian, we'd free up enough grain to feed every person in the world.

—Christine

Posted by Christine Dore

So very recently we revamped the PETA Catalog. Yes, it looks great, and yes, the layout is exceedingly pretty. But whatever. Because there is one massive flaw in the design, which I have brought to the urgent attention of the PETA higher-ups. The image for the lovely "Don't Test on Me" ringer T-shirt, which used to look like this:

now looks like this:

Outraged? Me too. Did they not like my smile? Was there something wrong with my hair? Or were they sooooo busy campaigning to end the suffering of millions of animals in pointless experiments that they didn't have just a few minutes to think about how it would make me feel to be unceremoniously replaced on the screens of countless compassionate T-shirt purchasers with a decapitated, armless torso? It makes me livid to even think about it.