nowilaymedowntosleep / CC

This morning, PETA Vice President Dan Mathews appeared on the Today show to talk about the court case involving Ringling Bros. and Barnum & Bailey Circus. Alert PETA Files readers will recall that Ringling has been sued by a coalition of animal protection groups over what they allege are violations of the Endangered Species Act. Namely, they're arguing that beating elephants with bullhooks and keeping them chained for hours or even days on end are no way to treat an endangered species.

Here's a little refresher: Over the course of the six-week trial, reams of evidence were trotted out to support reports that Ringling keeps elephants chained for an average of more than 26 hours at a time, sometimes for as many as 60 to 100 hours straight, and that elephants often suffer from bleeding wounds after being struck with bullhooks. Former Ringling employees testified about the horrors they witnessed while on Ringling's payroll, which included seeing an elephant who was violently beaten for a solid half hour.

The judge is still weighing his verdict, but in the meantime, Ringling is on trial in the court of public opinion. Kudos to Today for helping us expose Ringling for the sleazy animal-abusing con artist that it is.

Posted by Alisa Mullins

This morning, The Today Show ran a fluff piece that literally made my skin crawl, and the complaints started pouring into our office—and for good reason! The show glorified alligator "harvesting" and called it the "deadliest catch, Florida-style." By alligator harvesting, they really mean alligator slaughtering, but harvesting sounds just oh-so-much comfier. To wrap your head around what we're saying, check out our own video footage from the "glamorous" world of the alligator harvest, and spot the difference between that and, say, the Vermont apple harvest:

Luckily, we've got some wicked smart and compassionate folks working at PETA, like our Senior Vice President Lisa Lange. Lisa fired off this fantastic letter to Today Show correspondent Kerry Sanders, who covered the story this morning. In the letter, Lisa said, "If people want to buy handbags and shoes made from [alligators'] skins, we think they should know exactly how the animals were killed and what better vehicle than Today?" All too true, Lisa. Hopefully, Today will respond, but until then, check out this compelling ad, and say sayonara to the exotic skins in your closet.

Posted by Christine Dore

So I’ve been vegetarian for kind of a long time, and back in the day, my choices for nonleather shoes and belts and so forth were pretty much nonexistent. If I found a decent pair of vegan shoes in my size, I’d snap up a couple of pairs at a time. Honestly, it was a little tough. But that was back in the dark ages, and today it couldn’t be easier. I don’t have to look hard at all to find cruelty-free clothes anymore, and as you can see from the picture, the results are positively devastating.

But I digress. The point is that I was really excited to see this Today Show piece about modern cruelty-free fashions. It makes it clear how easy it is nowadays to be cruelty-free and super fashionable at the same time, if that's your thing. Check it out: