This New Yorker usually steers clear of Midtown, thanks to the crowds, the horse-drawn carriages, and Macy's.

But I'm willing to ride the jam-packed Q to Times Square because I'm excited to see PETA's eye-popping McCruelty posters, which features an illustrated eye of a chicken who's been scalded to death and have been plastered all over Midtown. These posters are a follow-up to last week's Chi-town light show and are meant to pressure McDonald's to implement new slaughterhouse technology that would eliminate the worst abuses of chickens killed for McNuggets.

If you're like me, you're wondering where our eye-catching ad will show up next. Maybe on a huge banner draped over the St. Louis Arch? Share your suggestions in the comments section below.

Posted by Karin Bennett

No, it wasn't a resurgence of hookers, but PETA's "bloody," "dying" babes were out to solicit New York City tourists—for compassion for the bulls who will be taunted and tormented by drunk morons during the upcoming Running of the Bulls in Pamplona, Spain. After the bulls are sent stampeding in terror through the streets of Pamplona, they will be dragged into the bullring to be mutilated and killed for the "entertainment" of cheering crowds.

Local and international media crowded around our "bloody bulls."

Causing this kind of commotion in Times Square is no small feat.

Bright lights, big city, huge turnout! Well done!

Similar demonstrations have been held in Paris, London, and other cities around the world. You can check out some NSFW action shots from similar demos here.

Pamplona's "festivities" kick off July 7, which is just around the corner.

Posted by Karin Bennett

Today, amid a flurry of tourists and cameras, PETA unveiled our new "Let Vegetarianism Grow on You" ad in Times Square. In the ad, the always witty Cloris Leachman wears a dress of red cabbage and leaf lettuce. The release follows last week's publication of the results of the biggest medical study ever to conclude that avoiding meat gives people a better chance of living longer. Who better to illustrate the point than Cloris, a vibrant 82-year-old vegetarian?

As if her performance on Dancing With the Stars wasn't proof enough that vegetarians age gracefully

For those of you who were unable to make the trip to the unveiling, no worries. We've got exclusive photos of the event as well as video of Cloris for ya.

Thanks Cloris—you're now in our Lettuce Ladies Hall of Fame!

Posted by Shawna Flavell

Earlier today, I brought you an image of a giant dinosaur attacking DC to help end animal testing. I’m no mind-reader, but I’m fairly confident that the following, word for word, is exactly what went on inside your heads when you saw that picture:

“This is the greatest thing that I have ever seen. Ever. It will be literally impossible for Jack to top this in a subsequent PETA Files entry.”

Well, you were wrong, people. You were wrong. Because, difficult as it may be for you to imagine, there is one thing that's even better than a giant dino rampaging through our Nation’s capital. And we pulled it off yesterday afternoon in Times Square: The first-ever girl/girl shower demonstration. The purpose of the demo was to remind passersby and the media—just in time for Earth Day—that if they’re worried about the environmental devastation caused by wasting water, they should cut it off at the source … by going vegetarian. Just to spell this point out, it takes 5,000 gallons of water to produce just one pound of meat. Which is roughly equivalent to about a full year’s worth of showers (depending on how clean of a person you are).

Now that you’ve patiently sat through the math lesson, here are some pics of two girls and a naked cowboy in a shower. Yup, the naked cowboy himself (who is normally very territorial about his space in Times Square) was gracious enough to hop in with these kickass activists, telling reporters that he was doing it “for the animals — like me.” Glorious.