Mario Barth is a trendsetter in the tattoo world—he owns and runs the internationally renowned Starlight Tattoo, hosts the annual Biggest Tattoo Show on Earth, and has a loyal celebrity clientèle.

Mario might look tough, but he has a soft spot for animals. That's why he's taking a stand for those exploited by the fur industry and is starring in PETA's latest "Ink, Not Mink" ad.

Yesterday, Mario unveiled his ad at the star-studded opening day of this year's Biggest Tattoo Show on Earth:

Uh, which one's the real Mario and which one's the ad?

Tommy Lee, who starred in his own "Ink, Not Mink" ad, checks out the latest in the series.

Eager for more? Go watch the behind-the-scenes interview to see what Mario has to say to anyone who wears fur.

Posted by Liz Graffeo

Barbie turns 50 this year, so of course sista-girl had to come correct with a groovy new vibe. Ever the trend-setter, the Queen of Pink is sporting a new look called Totally Stylin' Tattoos Barbie. That's right, as the perpetual 18-year-old reaches the dawn of her golden years, she's steppin' out inked up, tattoo gun in hand.

Barbie's a girl after our own hearts, not only for embracing ink over mink (Barbie is officially fur-free, after all) but also for her knack for attracting media attention. Even though some parents are miffed at Barbie's new look, she's still flying off the shelves. So to congratulate Her Plastic Highness on selling out in stores across the U.S., we humbly suggest that these ridiculously adorable tattoos would look stylin' on Barbie, or even you for that matter. You can click here to get a PDF file that can be printed on clear-label paper to create "tattoos" for Barbie and click here for a kid sized version.

Out-of-control cute, right? And just in time for the International Day Against Seal Slaughter.

And who knows? Now that Babs is showing her friskier side, maybe she'll even be interested in taking a cue from a few of her virtual sisters and baring some plastic to save animals' pelts.

BARBIE is a registered trademark of Mattel, Inc. Mattel has no affiliation with PETA and does not endorse, sponsor, or otherwise support PETA's activities.

Posted by Missy Lane

What’s the best way to draw attention to the suffering that fish are forced to endure when they’re yanked out of their natural environment and impaled on the end of a hook? It’s a very dangerous question to ask at a PETA brainstorming meeting. Because some of us are literalists, here at People for the Ethical Treatment of Animals.

With that having been said, here are some stunning pictures from our latest anti-fishing demonstration in San Diego. There were a lot of media-type folks at the event, and you can read some of the coverage here.