The Pretenders' world tour landed in Salt Lake City on Sunday—and Rock and Roll Hall of Famer Chrissie Hynde was happy to use the occasion to launch her PETA campaign urging McDonald's to require its suppliers to upgrade to less cruel slaughter methods. In addition to using her stage as a platform to advocate a McDonald's boycott and tossing campaign T-shirts to her audience, Chrissie unveiled her brand-new "i'm hatin' it" ad at a Salt Lake City McDonald's today. Check out some of the action below, and then head to KSL-TV to see how it played on the news:

That spectacular artwork you see there is soon to be on billboards across the country—starting with Chrissie's hometown of Akron, Ohio. Lucky Akron! First it gets its own vegan restaurant, now this awesome billboard …

Posted by Amanda Schinke

media.photobucket / CC

As a Midwestern gal, I would like to take you on a quick, two-stop, cruelty-free tour of my section of the U.S. It's a little something I'm calling the Midwest Victory Tour. Sometimes I feel as though this part of the country gets a bum rap, so this tour is to give props to two forward-thinking Midwestern educational institutions, one in Wisconsin and one in Utah, that have recently stopped exploiting animals. If only all schools could be as progressive.

First stop on the Midwest Victory Tour is a school district in Wisconsin. A concerned citizen contacted us after learning that the district was offering a kids' summer science course that included six dissections as well as an activity in which students were given a live rat to "care for" throughout the duration of the course. We contacted the school immediately about cutting out the old-school classroom dissections and to inform school officials that rats need constant care and compassion, not a summer course's worth of "caretaking." After nearly a year of persistent follow-up, we are excited to let you know that this course is finally history!

Our next stop on the tour takes us to a Utah educational nonprofit that was recommending experiments in which live goldfish were put in ice baths in order to cause hypothermia. Since the experimenters probably wouldn't do this sort of thing to Fluffy, the family kitty, we sent the nonprofit a letter outlining why it's cruel to freeze any kitten—including sea kittens. After hearing our suggestion for cruelty-free coursework, the nonprofit has agreed to no longer suggest shocking the nervous systems of these adorable goldkittens for classroom experiments.

Well, that's the end of our Midwest Victory Tour. See, it's not all beef-expos and pus-farms in the Midwest. There's some compassion for animals too.

Posted by Shawna Flavell