The Pretenders' world tour landed in Salt Lake City on Sunday—and Rock and Roll Hall of Famer Chrissie Hynde was happy to use the occasion to launch her PETA campaign urging McDonald's to require its suppliers to upgrade to less cruel slaughter methods. In addition to using her stage as a platform to advocate a McDonald's boycott and tossing campaign T-shirts to her audience, Chrissie unveiled her brand-new "i'm hatin' it" ad at a Salt Lake City McDonald's today. Check out some of the action below, and then head to KSL-TV to see how it played on the news:

That spectacular artwork you see there is soon to be on billboards across the country—starting with Chrissie's hometown of Akron, Ohio. Lucky Akron! First it gets its own vegan restaurant, now this awesome billboard …

Posted by Amanda Schinke

It's been a busy, busy week here at PETA. With so many different campaigns in full swing, we've had people out on the streets protesting the circus, and McDonald's, and the seal slaughter, and … phew. Why don't you just check out the pictures?

Me-yow!

At a recent "Unhappy Meal" giveaway, the staff of the neighboring convenience store couldn't wait to protest McDonald's.

Face it, Vancouver Olympic Committee. Protests will continue until the seal slaughter stops.

Hey, Olympic Committee! How about you help us get a "Countdown 'til the End of the Seal Slaughter" clock?

Fried or grilled, flesh is flesh no matter what animal it came from. Hopefully, this restaurant in Nevada got the message (and maybe KFC will too).

I don't know about you, but if I saw a giant seal with a hakapik, I'd pay attention!

Posted by Lianne Turner

It's the second-ever Win It Wednesday here at the PETA Files, and we have a fun one for you this week. To celebrate the launch of McCruelty.com, we're giving away "Unhappy Meals" to 10 lucky commenters. An Unhappy Meal is a lot like a McDonald's Happy Meal—it comes with toys, anyway—but our version also contains a super-sized order of reality at no extra charge. It includes a bloody chick who's so drugged up that he can't stand on his own feet as well as a cow whose throat was cut while she was still conscious—all inside a carton printed with the facts about McDonald's cruelty.

How do you win? Just leave us a comment letting us know what you'd say to Ronald McDonald if you could. I know you'd all like to give him a piece of your mind, but try to keep it PG-13 so that your comment will be approved. The 10 cleverest commenters will receive one of these limited-edition Unhappy Meals.

The contest ends on March 4, 2009, and we'll choose 10 winners on March 5, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Posted by Lianne Turner