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"I am deeply touched and thrilled to be awarded the PETA U.K. person of the year. When I first saw their video footage on foie gras production three years ago, I felt compelled to do something to help put a stop to this cruel delicacy. I have since become a passionate campaigner against foie gras, and am most humbled that my passion has helped make a positive difference in the lives of these animals."
—Sir Roger Moore

On the heels of its recent Selfridges victory, PETA U.K. has named Sir Roger Moore 2009's Person of the Year.

The celebrated actor's tireless and successful efforts against foie gras began three years ago when Moore narrated a video about its production that has attracted more than 300,000 viewers. Since then, Moore has written to every member of the House of Commons asking them to help end foie gras sales in the U.K. and penned many pieces for national publications in his unending attempt to spread the word against the deadly force-feeding of ducks and geese.

For his inspiring accomplishments, Moore will be honored with a plaque and a copy of PETA President Ingrid E. Newkirk's One Can Make a Difference.

Posted by Logan Scherer

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Two years ago, PETA UK began urging Selfridges to drop foie gras from its shelves so that it would stop contributing to the fatal force-feeding of ducks and geese. PETA UK and its supporters dauntlessly demonstrated, sent more than 5,000 e-mails to Selfridges, and placed thousands of phone calls to the retailer. We are thrilled to announce that all this hard work has paid off: Selfridges has pledged to stop selling foie gras forever.

The splendid news comes from Sir Roger Moore, PETA UK's committed celebrity spokesperson, who received the call directly from Selfridges. Moore's unwavering dedication, along with the inspiring passion of PETA UK's campaigners, attracted endless attention on television, in newspapers, and around the Internet—wherever you turned, PETA UK was there, spreading the message to give up foie gras.

This towering triumph is proof that every e-mail, phone call, and letter matters. Please help spread the success by writing to managers of local restaurants that still sell the vile food. Alert them to the gross cruelty behind foie gras, and ask them to remove it from their menus.

Posted by Logan Scherer

Have you been sitting around the house, wondering why your old chum, Sir Roger Moore, hasn't given you a ring lately?

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Truthfully, me neither, but if you are ever given the chance to get on his good side, you should know that opting for foie gras over truffles will get you pulled from his next party's guest list.

In a recent article for the Daily Mail, Sir Roger writes about the horrors of the foie gras industry, in which birds are force-fed, often until their livers burst. "I refuse to speak to old friends who, even when they know how it is produced, are prepared to overlook the suffering for self-gratification," states Sir Roger. "My wife, Christina, feels just the same. No creature deserves to be treated as these birds are for our delectation."

Talk about commitment to a cause.

Want to know what else Sir Roger Moore is doing in support of PETA's campaign to get foie gras eliminated from menus across the globe? Check out the rest of the article here.

Posted by Shawna Flavell

As Agent 007, Sir Roger Moore battled the bad guys—but as a real-life Knight of the British Empire, Moore has spent the past several years battling the cruel foie gras industry.

When Moore heard about PETA Europe's campaign to urge Selfridges to stop selling foie gras—he sent a private letter to Selfridges' owner, Galen Weston, offering to buy up the company's entire remaining stock of the cruelly produced food if Weston agreed never to restock it again.

Sir Roger Moore still reigns as our favorite James Bond.

Always the classy gentleman, Moore gave Weston the chance to make this deal behind the scenes—but Selfridges has not responded to Moore's generous offer, so he has taken it to the airwaves. Check out his recent interview on the topic.

Posted by Liz Graffeo