Considering that Canadian-born Pamela Anderson is queen of the reveal and a best friend to PETA and animals, we could think of no one better to help us unveil our "Save the Seals" ad series* outside the Ontario Legislative Building this morning.

Pamela is in Toronto for Fashion Week, and has been advocating for an end to the seal slaughter every chance she gets. Last night she strutted down the runway for her A*Muse fashion line in a onesie emblazoned with the slogan "The Seal Hunt Sucks." And this morning, she and PETA V.P. Dan Mathews did an interview with Canada AM, a national T.V. talk show.

At this morning's event, Pamela appeared beside a "baby seal" and unveiled her sexy new PETA ad for her fellow Canadians. She told everyone on hand, "I can only hope that … the international outcry will force the Canadian government to end this shameful practice. Canadians aren't cruel and indifferent, but our leaders have been on this issue."

In the new ad series, celebrities from around the world call for an end to the annual massacre of baby seals—the largest mass murder of marine mammals in the world. These ads have already begun appearing in entertainment magazines, on blogs, and in tweets in many languages.

(Shhh … Did you hear that? It was the collective groan from Canadian officials upon realizing they'll be getting zero time off from responding to complaints, as a direct result of these ads.)

Posted by Karin Bennett

*Want to rock the style of Pamela and so many other celebs? You can own that limited-edition "Save the Seals" tee by clicking here.

Grab your shades, dear readers. The lineup of stars you're about to see featured in our new "Save the Seals" ad series is shining super-bright. Ready?

A wide range of celebs, from Perez Hilton and Animal Collective to Kelly Osbourne and Brody Jenner, donated their time and donned our new baby seal T-shirt, designed by Lavish Lint, to support PETA's efforts to stop Canada's bloody seal slaughter.

Want a chance to win your own limited-edition "Hug Me, Don't Club Me" tee? OK, dumb question—of course you do. Simply tell us your most fantastic idea for a slogan for our campaign to stop the seal slaughter. We'll choose the entry with the biggest "wow factor" as the winner.

The contest ends on November 4, 2009, and we'll pick the winner on November 6, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Good luck!

Posted by Karin Bennett