Considering that Canadian-born Pamela Anderson is queen of the reveal and a best friend to PETA and animals, we could think of no one better to help us unveil our "Save the Seals" ad series* outside the Ontario Legislative Building this morning.

Pamela is in Toronto for Fashion Week, and has been advocating for an end to the seal slaughter every chance she gets. Last night she strutted down the runway for her A*Muse fashion line in a onesie emblazoned with the slogan "The Seal Hunt Sucks." And this morning, she and PETA V.P. Dan Mathews did an interview with Canada AM, a national T.V. talk show.

At this morning's event, Pamela appeared beside a "baby seal" and unveiled her sexy new PETA ad for her fellow Canadians. She told everyone on hand, "I can only hope that … the international outcry will force the Canadian government to end this shameful practice. Canadians aren't cruel and indifferent, but our leaders have been on this issue."

In the new ad series, celebrities from around the world call for an end to the annual massacre of baby seals—the largest mass murder of marine mammals in the world. These ads have already begun appearing in entertainment magazines, on blogs, and in tweets in many languages.

(Shhh … Did you hear that? It was the collective groan from Canadian officials upon realizing they'll be getting zero time off from responding to complaints, as a direct result of these ads.)

Posted by Karin Bennett

*Want to rock the style of Pamela and so many other celebs? You can own that limited-edition "Save the Seals" tee by clicking here.

Last month, the Newmarket Council in Ontario voted to deny a permit to the Shrine Circus for performances that were scheduled to take place at Ray Twinney Recreation Complex on June 17 and 18 because of safety and other concerns.

Unfortunately, the circus promoter decided to challenge the council's vote. But all is not lost. On Friday, while a judge was scheduled to review the challenge, local residents stood outside the courthouse to show support for the council's ruling. But the hearing was postponed! Undeterred, our heroes hit the streets again today to ask the court to say "No!" to Shrine Circus cruelty.

Newmarket and its residents have good reason to worry about the safety of circuses that use animals, especially elephants. Captive elephants are beaten, chained, and denied everything that is natural and important to them, and they have been known to go on rampages. And because of elephants' tremendous size, even minor accidents can be dangerous. Just three months ago, 12 children were injured when a Shrine Circus elephant bumped into a mobile staircase where the kids were waiting for rides.

While we're all waiting on pins and needles for the judge's decision, we encourage you to reach out to your local lawmakers and urge them to enact legislation banning circuses with animal acts.

Posted by Liz Graffeo

Last week, I shared photos of people across the globe speaking up for seals. Fortunately, many Canadians are also standing up to let the world know that they are opposed to the seal slaughter. Check out these demo photos to see what ashamed Canadians are doing to show that they're not all a bunch of barbaric orcs up north.

Those are some seriously smart kids! These young British Columbia residents can probably relate to the baby seals who are being killed, most of whom are less than 4 weeks old.

They certainly know how to turn heads in London, Ontario.

Multiply that pile of bloody seal babies by 32,000 and you'll almost have the number of seals who will be killed this year.

Vancouver residents are preparing for the 2010 Olympics by illustrating the bloody horror of the seal slaughter.

Add some red ice and a grieving mother seal, and you've got yourself a massacre.

Are you a Canadian looking for ways to take action against the seal slaughter? You can start by signing this Facebook petition and sending it to all your Canadian friends.

Posted by Lianne Turner