… and you can win it!

Our favorite hockey player is at it again. This time, Georges Laraque of the Montréal Canadiens is joining the many other athletes who have stepped up to show how going vegan doesn't just do a body good—it does a body great.

Just in time for (Canadian) Thanksgiving, Georges is releasing his brand-new vegan ad, in which he highlights the many reasons to say "Non!" to turkey.

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Georges also sat down for an exclusive Q&A with PETA in which he reveals that it was a movie that first convinced him to go vegan:

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To celebrate his brand-new vegan testimonial, Georges has donated a signed hockey puck and a glossy photo—which are now up for grabs.

How do you win? Just leave a comment below telling us who your favorite vegetarian or vegan athlete is and why. The most fan-crazed comment will take home the prize.

The contest ends on October 22, 2009, and we'll choose one winner on October 26, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Que le meilleur gagne!*

Posted by Amanda Schinke

*That's how the French-speaking Québecois might say, "May the best one win," mes amis.

What do you get when you combine our favorite hockey player with one of our favorite faux-chicken sandwiches?

Hat trick! Georges Laraque was so impressed by a Canadian KFC's vegan sandwich, he ordered two more to go.

While there is one major animal offense that keeps Canada in the penalty box, KFCs in Canada offer an awesome vegan sandwich—and they are also making efforts to phase in controlled-atmosphere killing. Partner that with Georges Laraque's insatiable hunger for animal liberation and I'd say you have one of the sweetest assists Canada's seen in some time.

Posted by Shawna Flavell

sportsillustrated.cnn / CC

Georges Laraque (or "Big George" to friends and fans) is known for duking it out on the ice as the star enforcer for the Montréal Canadiens, but these days he's fighting for animal rights.

Georges already protested a fur expo in Montréal, and now he's just delivered a slap shot to Canadian Prime Minister Stephen Harper about the bloody seal slaughter. Georges sent a letter to Prime Minister Harper, writing, "Blood on the ice is fine when it comes to Canada's national sport because players are willing participants, but the blood of helpless baby seals that stains the ice each year is Canada's shame."

He joins other notables who have denounced the slaughter, including Canadian Senator Mac Harb, British Columbia native Pamela Anderson, Russian Prime Minister Vladimir Putin, and President Obama.

I think everyone can agree that this hockey champ is a pro at sticking up for animals.

Posted by Karin Bennett

The Montreal Canadiens' star enforcer, Georges Laraque, is brawny and brainy. He's vegetarian and steers clear of pigs, chickens, and other commonly consumed animals, a decision he made after seeing the animal-friendly feature film Earthlings. Not only that, but he teamed up with dozens of members of Concordia Animal Rights Association (CARA) this weekend to protest outside the North American Fur & Fashion Exposition of Montreal.

CTV News (CFCF), CJAD radio, and Montreal Mirror lined up to talk to the hockey star about the notoriously cruel fur industry.

Georges needed our PETA Logo tee in size XXL to cover all those muscles!

Posted by Karin Bennett