H&M is an industry leader in all things stylish and cruelty-free—which is why we were thrilled to announce that, because of its recent decision to implement a permanent policy against selling any exotic skins, including those of snakes, alligators, crocodiles, lizards, ostriches, and other animals, H&M is the recipient of our Company of the Year Proggy Award. H&M's announcement to no longer sell exotic skins came after we sent a copy of our new exposé to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don't know anyone who doesn't love them.)

Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration. Some animals live in agony for up to four days after they lose their flesh. H&M's new policy sends the message that kindness is always chic. Follow this company's lead: Take our pledge and declare that the only skin you'll ever wear is your own.

Posted by Logan Scherer

news.com.au / CC

In case you were wondering, Trashley Trollsen is as wretched as ever. She was most recently caught in an article on Marie Claire's Web site exclaiming, "Crocodile is my fa-vorite!"

Yeah, I love crocodiles too. That's why I don't think people should wear them.

Posted by Joel Bartlett

How many crocodiles does it take to make a leather bag?

It sounds like the start of a really bad joke, but in a recent article, the chief executive for the French "luxury" goods group Hermes said, "It can take three to four crocodiles to make one of our bags so we are now breeding our own crocodiles on our own farms, mainly in Australia." (emphasis added)

He then quipped, "The world is not full of crocodiles, except the stock exchange!"

Oh, ho ho, funny guy. If you weren't ripping their skins off—sometimes while they are still alive and able to call out in distress—and turning them into overpriced purses, there would probably be plenty of crocodiles running around.

They did outlive the dinosaurs, after all, so my guess is that their survival instincts are pretty acute.

Here's what PETA Senior Vice President Dan Mathews had to say:

The thought of purposely breeding and killing crocodiles for an outdated, overpriced handbag should make any fashionista's skin crawl. If Hermes really wants to be a leader in the fashion industry, it should stop killing animals for cold-blooded vanity and use cruelty-free mock croc and fake snake instead. As Pink—who recently provided the voice of a computer-generated crocodile in PETA's "Stolen for Fashion" commercial—says, "Killing animals for their skins is so disgusting that it doesn't make me want to befriend designers who use them."

So how about this: Instead of breeding reptiles for fashion faux pas, watch "Stolen for Fashion," then pull a switcharoo and start using stylish synthetics instead.

Posted by Shawna Flavell