At the rate victories are rolling in, 2010 is set to be a great year for animals! In addition to a victory for greyhounds, yesterday, online mega-retailer Overstock.com announced that it will no longer sell products made from exotic skins.

Overstock.com Chair and CEO Patrick Byrne made the announcement that his company would remove all listings of items with alligator, lizard, ostrich, stingray, eel, shark, and kangaroo skin from Overstock after he viewed our newest exotic-skins footage and was prompted to make a change for his company, his customers, and animals. "I do not believe that animal skins should be treated as decorative objects," he said.

From decapitated lizards to clubbed alligators, millions of animals suffer each year in the global leather industry, even though there are tons of cruelty-free, chic alternatives to animal skins. You can send a powerful message to those who profit from this cruel industry—and convince other companies to follow in the footsteps of Overstock and H&M—by pledging to shed exotic skins from your wardrobe and by sharing our exposé on Facebook.

Posted by Logan Scherer

H&M is an industry leader in all things stylish and cruelty-free—which is why we were thrilled to announce that, because of its recent decision to implement a permanent policy against selling any exotic skins, including those of snakes, alligators, crocodiles, lizards, ostriches, and other animals, H&M is the recipient of our Company of the Year Proggy Award. H&M's announcement to no longer sell exotic skins came after we sent a copy of our new exposé to the universally loved retailer. (Seriously, H&M is like apparel candy: affordable and deliciously fashionable, and I don't know anyone who doesn't love them.)

Many animals who are stripped of their skin for fashion are skinned alive and then tossed onto a pile where they writhe in pain until they succumb to shock or dehydration. Some animals live in agony for up to four days after they lose their flesh. H&M's new policy sends the message that kindness is always chic. Follow this company's lead: Take our pledge and declare that the only skin you'll ever wear is your own.

Posted by Logan Scherer

PETA's naked "snakes" have been spotted recently on both coasts, drawing attention to the cruelty inflicted on scaly species who are killed for their skins. Not since Rebecca Romijn slinked around in painted-on scales as Mystique for the X-Men trilogy have people found reptiles so alluring.

In New Haven, Connecticut, many appreciative Yale students were drawn in by this sultry snake. One woman was so moved that she penned a poem about the display.

Media buzzed around our demo in Santa Cruz, California, as crews from The Santa Cruz Sentinel, Metro Santa Cruz, KSMS-TV, and Inside Santa Cruz lined up to interview the demonstrators, who pointed out that animal skins are not "eco-chic."

Our sexy "snake" and a team of supporters braved the cold rain to bare the facts—that snakes and alligators suffer when they're skinned alive for their hides.

Thanks to everyone who's helping to tip the scales in favor of kindness over killing.

Posted by Karin Bennett