I know. I know. Steve-O would rather go naked than do just about anything. But it’s still cool that wearing fur makes that very long list. In fact, Steve-O feels so strongly that killing animals for their fur is just plain wrong that he jumped—literally—at the chance to star in these new ads.

While Steve-O is famous for putting himself in all sorts of painful situations, he’s totally clear about what he thinks of hurting animals. "Abuse yourself all you want," he says, "just leave animals out of it. Don't wear fur." Check out what else Steve-O had to say in this video from the photo shoot.

Remember Steve-O’s anti-circus video? I thought it was about the coolest thing ever, on account of the fact that the dude can walk down stairs on his hands. (He also said some pretty good stuff against the circus, incidentally.) Anyway, I’ve been hearing all these rumors about a new ad he was going to shoot for us, and I just found out that it was shot this past weekend.

It won’t be released for a few months, so I can’t tell you too much about it, but what I can tell you is that in true Steve-O style, there will be PG, X, and XXX rated versions, and that Tommy Lee will most definitely be proud.

Here’s a pic from the shoot, with everyone’s favorite porn star Ron Jeremy, who just happened to stop by Steve-O’s place during the shoot. The little hottie with them is my pal Michelle, who works in PETA’s LA office. If Michelle’s parents are reading this, I just want you to know that Steve-O gave her a glowing review and reported that she is not only amazingly professional but also, totally smart and awesome and stuff.

And just because its so frickin' cool, here’s the spay/neuter ad Ron did a while back.

The first time I saw Steven Glover, more commonly known as Steve-O, was in the opening credits of Jackass: The Movie. Steve-O and about eight of his best friends had all climbed into a shopping cart and pushed off from the top of a massive hill to see how long it would take before they smashed into a wall, flying onto the concrete and sustaining various potentially career-ending injuries. I would never have dreamed that it was possible for Steve-O to do something even awesomer than that—until the other week when he sat down with those wild, fun-loving hipsters in PETA's youth division, peta2, to talk about his experience at Ringling's clown college, and his thoughts about the circus's treatment of animals. Yes, I know "awesomer" isn't a word, but if anything merits it, this interview does. Definitely check it out if you haven’t seen it yet.