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First of all, a huge congratulations to Stella McCartney for being named Designer of the Year at the British Fashion Awards last night. Stella beat out Luella Bartley and Anya Hindmarch to score this prestigious award, which solidifies her well-deserved place amongst the world’s top designers.

As an aside, I should point out that I don’t normally get quite this excited about women’s fashion, but Stella’s win is more than just an accolade for a talented designer—it’s a message to the fashion world that truly innovative and progressive designers can do just fine without using fur or leather. Stella, who has been a great friend to PETA over the years, has always been outspoken about her desire to keep her designs animal-friendly, and even took the time to narrate an anti-fur video to help us to persuade other designers to follow suit. Congratulations, Stella—and thanks for everything that you do.

I’m pretty excited about this one, as it’s the first time PETA is dipping its toe into Second Life. On July 12, we’re teaming up with cruelty-free designer Stella McCartney to co-host an event on a specially created island in the virtual world. Visitors to the island—which is inspired by the English countryside, with stables, picnic tables, and a Linda McCartney veggie burger stand—will be able to show support for PETA in virtual terms. All visitors will receive a bunch of cool anti-fur gear for their Second Life character to wear; you can donate money in Linden dollars, the community's currency, which PETA will be able to exchange for real U.S. dollars, and you’ll be able to dress your character in a sweet T-shirt with the slogan "I'd rather be pixilated than wear fur."

And check this out; there are real-world prizes to be won as well. We’re holding a competition on the island from July 12 - July 19 for a new PETA slogan based around the iconic tag line, "I'd rather go naked than wear fur." Prizes include two tickets to McCartney's spring 2008 show in Paris, one of the designer's Appaloosa bags and her entire Care skin care line.

For those of you already on Second Life, I’d be glad to email you when the island goes live. Just send me an email so I have your address.