In a recent conference call with investors, KFC outlined strategies for improving flagging U.S. sales, including projecting a "younger image." Since we're going to be matching these guys stride for stride until they agree to make some major changes in the way they treat chickens, that means we need to be hitting the same markets with our message that KFC tortures animals. The latest salvo in this operation is our series of edgy horror-movie-style anti-KFC spots, which will be debuting in Boston this week for the BU, Tufts, and Harvard audiences as a counter to the college-targeted advertising that KFC's been running.

This one's my favorite from the series. If you haven't seen it yet, you should check out the whole site. It's kind of awesome.

Jack Black is amazing. First, because his band rocks so damn hard that he had to go into hell to find his rhythm section; and second, because he had the good sense and foresight to put Colonel Sanders there, where he belongs. Check it out:

Whatever PETA does in the U.S., our counterparts in Germany always feel like they have to do it better. A month or so ago, we were patting ourselves on the backs after a protest where we burned Colonel Sanders in effigy was picked up by national media. Well, in Dusseldorf today, PETA Deutschland—who apparently felt that the demonstration just wasn't exciting enough for the discriminating German audience—decided they needed to spice it up by bringing along a firebreather in a chicken suit. If by some odd chance you get Germany's main television station, RTL TV, you should be glued to your set tonight for the exclusive footage. The whole thing is kind of incredible.