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Anyone planning to visit the Caribbean this season who comes across our new ad taking aim at the St. Kitts tourism board's promotional campaign will probably choose to visit another island—any other island. That's because PETA's poster shows a man splashing in a blood-red sea and carries the tagline "Deplore St. Kitts." PETA's poster explains that St. Kitts is home to the Ross University School of Veterinary Medicine—the cruelest such institution of its kind in the Western Hemisphere.


Try to guess what the original slogan was.
Deplore

As loyal readers of The PETA Files know, PETA has been urging Ross to join other veterinary schools in using only modern teaching methods that do not harm healthy animals. In response to PETA's campaign and a student's lawsuit, Ross announced earlier this year that it would end invasive and terminal surgeries on healthy dogs, but the school continues to require students to cut up and kill healthy donkeys, goats, and sheep.

PETA also recently purchased stock in Ross' parent company, DeVry Inc., in order to use its position as a shareholder to increase pressure on Ross to make these much-needed reforms.

If you now deplore St. Kitts because of our enlightening ad, go ahead and do the animals justice—give Ross University a piece of your mind!

Posted by Carrie Ann Harris

 

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