thesun.co / CC

Tomorrow is the birthday of PETA's favorite British comedian (Ricky Gervais … obviously), so PETA Europe has teamed up with Animal Rahat to give him a very unusual present … a bullock! Well, they haven't exactly gift-wrapped and mailed him a bullock—that would just be wrong—but they have rescued and retired a hardworking bullock through Animal Rahat and named the lucky guy "Ricky" in Gervais' honor.

Gervais' cute namesake is a 20-year-old bull who has worked the sugar mill district in Sangli, India, his entire life and would have been sent to slaughter if Animal Rahat had not rescued him.

PETA Europe wanted to give Ricky an extra-special birthday present this year for being such a great sport for animals. As you may recall, the star launched into a hilarious "tirade" earlier this year against organizations that send animals to people in developing countries. Recognizing that impoverished people often lack the basic means to feed and care for the animals they receive, Ricky remarked, "There's nothing in it for the goat!"

Add to that the letter he sent to Gordon Brown asking for an end to the use of real bearskins for The Queen's Guards' caps and his teaming up with Pink to voice one of the characters in our Stolen for Fashion CGI video, and you have one compassionate comedian who deserves a great big "Thank you!"

Happy birthday, Ricky.

Posted by Shawna Flavell

It's that time again—"Win It" Wednesday! What's the prize this week? It's our brand-spanking-new "Mean People Wear Fur" T-shirt, in honor of our equally brand-spanking-new "Stolen for Fashion" PSA.

Other Viewing Options

"Stolen for Fashion" follows an alligator and a bunny (voiced by Pink and Ricky Gervais, respectively) as they confront the people who stole their skins. It's the first and only animal rights video using CGI (computer-generated imagery), so it's pretty special, just like these awesome T-shirts.

The tee comes in milky red and black amethyst, so if you win, you'll have to let us know which color you want, in addition to the size.

How do you win? Leave us a comment letting us know why you think people should only wear their own skin. The three people who post the most creative answers will each take home a "Mean People Wear Fur" T-shirt.

The contest ends on March 25, 2009, and we'll choose the three most creative comments on March 26, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Posted by Lianne Turner

Pink and Stella McCartney took time out of their busy schedules this afternoon to unveil our new TV ad, "Stolen for Fashion," at Paris' fashion week. In the 30-second spot, a loveable alligator, voiced by Pink, and a feisty rabbit, voiced by U.K. funnyman Ricky Gervais, confront the fashion felons who stole their skins. Check out pictures of the unveiling below:

Pink and Stella McCartney

Pink and PETA VP Dan Mathews

Oh, and if you haven't seen the ad yet, check it out here. Don't forget to post a comment below letting us know what you think!

Posted by Liz Graffeo

virginmedia / CC

In case you needed another reason to love British funnyman Ricky Gervais, we've got one for you. Ricky was on the David Letterman show last week, and when Letterman asked him what he got for Christmas, he responded that the worst gift he received was "the gift of a goat." He explained that a goat was donated to a family in Africa in his name. Letterman looked puzzled. Gervais continued:

Ricky: They're 50 quid down, I've got nothing, the African family's going, "Not another mouth to feed." It's ridiculous. There's nothing in it for the goat. The goat wakes up in barren land going, "Where am I? A week ago I was gamboling through the Cotswolds in glades and then someone just kidnapped me, put me on a boat, took me to Africa." It's like Roots in reverse. I bet he didn't want to go to Africa. I think the goat had no choice. …

Letterman: There may be another way to look at this, but I accept your point.

Ricky: I can't see one.

Ricky is right! Donating animals is no gift for the animals who are "gifted" (they must forage in a dust bowl where they often can't find water, and they end up tethered and are usually slaughtered!). And it can actually make things worse for the impoverished family that receives them. Luckily, there are great alternatives. Ricky's friend could have donated to Food for Life or The Fruit Tree Planting Foundation instead, both of which support sustainable (and cruelty-free) programs to combat hunger. Take a leaf from Ricky's book, and let the goats continue "gamboling through the Cotswolds in glades" or wherever they belong.

Posted by Lianne Turner

virginmedia / CC

Looks like one of the funniest celebrities in the world is joining PETA Europe's worldwide fight to stop the slaughter of Canadian black bears for silly hats. And I'm particularly excited about this celebrity, who is probably one of my favorite entertainers of all time: Ricky Gervais.

Gervais, whom you probably know as the star of Extras and the original version of The Office, has written a letter to U.K. Prime Minister Gordon Brown asking him to replace the bear fur on the Queen's Guards' caps with a cruelty-free material. In his letter, he points out that it takes the entire hide of a bear to make one hat—and that’s nothing to “have a laugh” about!

Oh, maybe you should just read the lovely man's lovely letter, before I manage to work in "Freelove Freeway" or Sir Ian McKellen's "wizard, you shall not pass" bit.

Click the letter to enlarge

Posted by Amanda Schinke