Following a PETA action alert and protests targeting the company, which resulted in thousands of emails to Petsmart Corporate over the last three months, Petsmart has announced that they will no longer sell rabbits in their stores! “At this time,” writes Petsmart (using perhaps my least favorite prepositional phrase ever), “we’re not expanding the test and will not continue to sell dwarf bunnies beyond those already in or planned for our stores.” Given the thousands of rabbits who are abandoned to die in shelters every year, this is big news for bunnies—and for those who care about their well-being.

This doesn’t mean the end of our campaign against Petsmart, which continues to sell other animals like hamsters, rats, fish, lizards, and birds—who are just as prone to suffering at the company’s hands—but it’s an important sign that direct pressure on the company from consumers will make them listen. Petsmart claims that this was purely a business decision (“we failed to meet the business objectives”), which means that we need to continue to go after their bottom line by boycotting their stores—you’d be surprised to see how many “business decisions” turn into “ethical decisions” when a company realizes that consumers are outraged at their practices. A huge thank you to everyone who called or wrote to Petsmart about this issue—if you haven’t already, please take this opportunity to let them know that you appreciate this decision but will continue to boycott their stores until they end all animal sales. Please also ask that they turn the remaining rabbits over to a reputable rabbit placement group which can ensure that they won’t be used as Christmas presents and will go into permanent, responsible homes.

About seven years ago, PetSmart CEO Phillip Francis made a commitment not to sell rabbits in PetSmart stores because of the high numbers of bunnies who are dumped in shelters after the novelty of an impulse purchase wears off. "Our brand name stands for ethics, quality, health and good care for animals and we're always willing to forego the short run marginal sale because our standards are higher and our ethics are little bit better," he said. Well, either that was an empty promise or else PetSmart Corporate decided it was a good business decision to lower their ethical standards in the intervening years, since the company has announced that it will start selling rabbits in its stores, despite the thousands of rabbits who are abandoned to die in shelters every year.

As you probably know, we're pretty unhappy with the company as it is, based on their lousy record of animal care and their refusal to stop selling animals in the first place. So we sent our own bunny to sort them out. Check out the pics below, and an article about the protest here. And you can write to PetSmart about this issue at http://getactive.peta.org/campaign/petsmart_rabbit_cruelty.

N.B. Please note that I was able to avoid using the phrase "hopping mad" throughout this entire post. I feel like I deserve some credit for showing such considerable restraint.