After receiving a call from a concerned member informing us that arts and crafts superstore AC Moore was selling rabbit pelts (the skin and fur of a whole rabbit), PETA wrote to AC Moore CEO Rick Lepley about this issue, and immediately received the following promising response:

“We are philosophically aligned already with the aims of your organization and were not aware the pelts were in our assortment.”

Just three days later, AC Moore sent us this letter confirming that they are removing the pelts from their stores and online catalog, and have adopted a permanent no fur policy! Not to get all cheesy on you, but this is a beautiful example of how one person can make a huge difference—thanks to one alert activist, a chain of events was set in motion that resulted in a big victory for animals within a week.

Thank you to AC Moore for their speedy, understanding, and compassionate response. If every company were this easy to work with, we could all retire early. Or at least take, like, a long weekend every now and then.

Bebe's recent announcement that it is going fur-free is nothing short of a cheap media stunt, since they're still planning to sell the skins of tortured bunnies through the winter. For the past year, we’ve been negotiating with the clothing retailer to pull the fur from their shelves, and today, in a clear attempt to stop a forthcoming boycott campaign, the company sent out a news release that they must have hoped would ward off protests. Unfortunately, while it's a step, it doesn't go far enough.

The rabbits killed to be made into cuffs and collars for bebe spend their entire lives in tiny, filthy cages, and die gruesome deaths at the hands of fur farmers, who break their necks or smash their skulls—more concerned about preserving the pelt than they are about the welfare of these tortured animals.

All of bebe's competitors have stopped selling fur including Ann Taylor, Charlotte Russe, Donna Karen, Express, Gap, H&M, J. Crew, Jones Apparel, Polo Ralph Lauren, Talbots, Tommy Hilfiger, Urban Outfitters, Wet Seal, Zara, and more. Plenty of choices for shopping this holiday season!

Please click here to contact bebe and ask that they pull the fur from their shelves immediately. Even one more day of bebe selling rabbit fur is too long.

It's time for your WTF of the day, this one courtesy of Trinity Christian Academy in Jacksonville. Evidently, a biology teacher at the school invited students to attend an after-school session in which he fed a live rabbit to a student’s pet python. The teacher dangled the helpless animal in front of the snake and moved her from side to side to encourage the snake to attack. A video of the vicious little act was posted on YouTube, presumably so that other students around the country can be desensitized to animal suffering as well. You can check out some of the press coverage here, and we've written a letter to the school asking them to make humane education a priority at Trinity Christian Academy and enclosing a "Kindness Kit" (look, I didn't come up with the name, OK?) with some handy tips, educational videos, and information on how to teach kids to interact with animals—like not killing bunnies in the frickin' classroom, for a start. You can read that letter here.