Last week, in honor of our favorite Olympic stoner, we decided to run a billboard that declared, "Say No to Pot Roast." When the billboard made a huge splash in headlines, we started getting requests for a T-shirt sporting the slogan. Take a deep breath and get ready for this one:

Buy your own "Say No to Pot (Roast)" T-shirt here.

Are you listening, Mr. Phelps? Maybe your enormous lung capacity could be put to better use letting the world know about the benefits of going vegetarian.

Posted by Lianne Turner

The buzz surrounding the photos of Michael Phelps paying more attention to the bong water than to the pool water makes this an appropriate time to run our own pot billboard, don't you think?

Michael recently admitted that he was, in fact, smoking reefer and apologized—but doesn't everyone know that the hazards of ingesting pot roast are perhaps even more worrying?

So here's our little contribution to liven up the debate:

No one knows if marijuana is addictive (although some people swear it is), but eating meat sure seems to be. Witness all the grownups who can't even contemplate "giving up meat" even when they are fat, impotent, and at risk for a heart attack. And these are the same people who say that they love animals but go right on causing them immense suffering.

Maybe Michael will see our billboard and abandon the pot roast too—or at least speak up for those other cute swimmers … the sea kittens! I can see it now …

Posted by Christine Doré

The smoke has long cleared after the arrest of nearly 100 dazed and confused people in a San Diego drug sting, but now a 4- to 5-acre field of marijuana in Redwood National Park (now nicknamed Park o' Pot) has been uncovered. Now is the perfect time to run our billboard warning folks that pot roast is far more hazardous to their health than that other pot.

Dude, smoking dope might make you forget where you put your car keys, but eating meat is linked to all kinds of killer diseases. Meat is often loaded with drugs, pesticides, hormones, and antibiotics. The consumption of meat, eggs, and dairy products has been linked to heart disease, strokes, obesity, diabetes, and various types of cancer—not to mention other hazards, including E. coli, salmonella, and listeria. Yummy.

Of course, if the fact that you're consuming lots of dangerous drugs by eating burgers and chicken doesn't disturb you, you might want to know that animals on factory farms are crammed into cages and crates, are forced to undergo excruciatingly painful procedures, and are often skinned and dismembered while still conscious.

Totally harsh, man. But all is not lost. You can make yourself drug-free and bring yourself some "I did something good for animals" karma by doing one simple thing—going veg today.

Posted by Carrie Ann Harris

There’s been a lot of talk about the arrest of 75 San Diego State University students in a drug sting recently, and now that the dust has settled a little bit, we figured it was a good time to let students at the university know why eating meat is far worse for you than smoking pot. We just placed an ad in the school newspaper The Daily Aztec, which shows a close-up of a cow's face next to the tagline "Say No to Pot Roast. Don't Be a Meathead. Kick the Habit!" The ad points out that, while there’s no doubt that getting high can hurt your test scores, people who want to stay away from drugs should stay away from meat, which is often loaded with pesticide residues, hormones, and antibiotics. Meat, egg, and dairy-product consumption have also been linked to heart disease, stroke, obesity, diabetes, and cancer. As PETA President Ingrid Newkirk puts it,

"Students probably are putting more drugs into their systems by eating the burgers and chicken salad in the school cafeteria than from anything they smoke. Chickens, pigs, and cows raised on today's factory farms are fed growth-promoting drugs by the bucketful, and that's passed on to consumers by mouth."

So there you have it, kids. Say “no” to pot roast.

So the Marketing Department just had our weekly meeting a couple of hours ago, and, as often happens, we got to reminiscing about some of PETA's old marketing initiatives. The conversation went a little like this:

Tracy: What ever happened to that "Say No to Pot (roast)" feature we used to have? That was so funny!

Joel: Um, I made sure that was removed from all of our websites, never to see the light of day again.

I'm reserving judgment—but feel free to decide for yourselves: Was this a good idea?