If you’ve checked the front page of PETA’s site lately, you’ll know that our good friend Pink has stepped up in a big way for horses who are victimized by the carriage horse industry in New York by creating a petition against the cruel business and starring in a billboard to help educate people about the horrors that go on behind the scenes in that industry.

Anyone who works in advertising will know that getting a billboard placed can be a tricky business sometimes—some billboards end up on the side of a dirt road in, like, Pottawattamie, Iowa, and some just never see the light of day at all. So these shots of Pink’s beautiful new ad in Times Square, New York, are nothing short of glorious. Check 'em out (then sign Pink’s petition here).

Pink got the party started in a big way for the launch of PETA President Ingrid Newkirk’s new book, Let’s Have a Dog Party, with a bash at her Los Angeles home on Saturday afternoon.

The book will ensure that every Fido has his fiesta, every Lassie has her luau, and every Bingo has his bark mitzvah. Step-by-step instructions include ideas for Halloween Howl-a-thons, rolling out the barrel for a Dogtober Fest and Mexican fiestas complete with treat-filled piñatas. Ingrid says "Face it, we say they are spoiled, but most dogs are bored stiff. They don’t want to eat off fancy china and don’t care if we buy them more sweaters than J. Lo. What they need is our undivided attention, love, long romps off the leash, and steamed veggies and peanut butter to replace that dull daily dollop of ‘dog food. Oh, and every dog deserves a party perfectly designed to fit their particular personality and temperament!"

The launch party included more than a dozen dogs (including Pink’s pups) tearing apart piñatas, jumping in the pool, and slurping (nonalcoholic) pink champagne, and in addition to Pink, attendees included Kevin Nealon, Bill Maher, Jorja Fox, Carey Hart, Corey Feldman, John Feldmann, and of course Ingrid Newkirk.

Here are some pics from the evening.

Bill Maher

Carey Hart and Corey Feldman

Jorja Fox and Kevin Nealon

Pink and Carey Hart

Pink and Ingrid Newkirk

Pretty much anyone with an ounce of compassion knows that wearing fur is somewhere between contemptible and downright wicked on a scale of 1 to evil—and most people have an inkling that the process of making leather isn't exactly a walk in the park for the cows involved (the live dismembering part in particular can be unpleasant). But until now, the wool industry has done a bang-up job of keeping its gruesome practices from the public eye. Which is why we're incredibly grateful to Pink for coming out and letting her millions of fans know what's really going on.

Today, Pink launched her video exposé of the Australian wool industry before her concert in Paris and called for an international boycott of Australian wool until the shocking abuses documented in the video are ended. You can click here for ways to help sheep, and watch Pink's disturbing but important video below.

Seriously, she never ceases to amaze. Last week, she chatted with British talk show host Paul O'Grady about her desire to rescue pigs. Here's hoping she succeeds. In Touch Weekly picked up the story:

Pink, being awesome

Pop singer Pink, who is currently my favorite person on the planet, went public with the information in a recent interview with the UK newspaper News of the World. Pink was understandably pissed off about the fact that Beyonce has animals violently killed so she can wear them around town. Here are some choice tidbits:

"I only hope she gets bit on the arse by whatever animal she wears. … People will think it's ok or cool, but it's not."
"Some of the practices are so cruel and as a celebrity you have a responsibility to think about the message you're sending out by wearing fur."

For those of you who haven’t seen it yet, here’s the video of our own recent attempt to reason with Beyonce on the subject. By an odd coincidence, we won a contest to have dinner with Beyonce and her mom, so we took the opportunity to have a little chat with them.