I have to admit that I don’t have a very good head for figures, but the math here seems pretty straightforward. And while we’re talking numbers, selling people dogs and cats when there are between 6 and 8 million waiting for homes in shelters every year is about as dumb as shelling out a thousand dollars for an animal at Petland when you could be rescuing one of the 3 to 4 million who will be euthanized this year for lack of a good home.

These pics are from Friday’s demonstration outside an Orlando Petland where we debuted our new “Priceless” ads, which make a simple but effective point to potential pet store customers.

Right now, anyone who wants can walk into any Petland store in America and buy an animal with a credit card as if they were picking up the latest Britney Spears single. What ends up happening is that, much like the new Britney joint, these animals get discarded, cast aside, or returned to the store at the earliest opportunity. With more than 6 million cats and dogs turned in to shelters every year in the U.S., stores like Petland are already an unpleasant example of ethics and social responsibility taking a back seat to making easy money, but the very least that they can do is implement some basic, commonsense policies that will help to prevent the animals they sell from ending up with someone who’s going to neglect them, dump them at a shelter, or worse.

We’re asking the company to ban the use of credit cards to purchase live animals, implement a 24-hour waiting period on live-animal purchases, and spay or neuter puppies and kittens before release. If you’d like to contact Petland yourself about these issues, you can do so here. It’s not a lot to ask of a multi-million dollar corporation, but it will make a world of difference for the animals.