Embarrassing as it is to get scooped by the peta2 blog on a story, this news is way too exciting to pass up. After negotiations with PETA, PepsiCo (the multibillion-dollar parent company of the Pepsi-Cola, Frito-Lay, Tropicana, Quaker Oats, and Gatorade brands) has pledged to end all animal testing. The company's official statement on the topic is just about as progressive as it gets—both a powerful endorsement of alternatives to animal testing and a strong warning to other companies that they need to embrace these alternatives if they want to survive in the marketplace:

“PepsiCo does not do any animal testing and does not directly fund testing using animals. … Where testing on animals is not required, PepsiCo strongly endorses efficient and effective research that does not include the use of animals. We will encourage our partners to use alternatives to animal testing and share this statement with organizations we believe to be involved in projects potentially involving animal research done on behalf of PepsiCo or with PepsiCo or PepsiCo Foundation funding.”

It goes without saying that this is a big step forward. For some more detailed information on the topic, you can check out PETA's PepsiCo victory feature here. And if all this good news puts you in the mood for some witty banter about vegan cupcakes and dreamy rock stars, you should check out the peta2 blog.