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There is little in life I hate more than being scooped by the hipper-than-thou scenesters over at the peta2 blog, or “blizzy,” as they call it. But, it happened here in a big way, and I’m man enough to admit it. They reported on the PB&J Campaign, oh, like a month ago, but it’s so cool I wanted to give it a shout out here too.

I love the PB&J Campaign’s mission statement. So simple and to the point: "The PB&J Campaign is working to combat environmental destruction and improve animal welfare by reducing the amount of animal products people eat. The PB&J Campaign approaches positive change one meal at a time by illuminating the differences one single dining decision can make."


Get With the Program/Creative Commons

What's the best reason of all to make a PB&J instead of, oh, say, a chicken breast? As their Web site states: "Saving water, fighting global warming, and preserving habitat are all great reasons to have a PB&J for lunch, but, if you like animals, there's the added benefit of not killing them. It takes about 16 PB&J sandwiches to save a chicken's life, for example."

To read more, check out their Web site here.


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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

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