It’s a new dawn, people. A fresh, vibrant world full of hope. The storm clouds have dispersed and the sun is shining on a happier future, where anything is possible…

On a trial basis, in the fine city of Philadelphia, 7-Eleven is offering vegan sandwiches.

To celebrate this glorious news, and to help make sure this trial is a big success, PETA dispatched our lovely lettuce ladies to the city last week to offer samples of the tasty meatless sandwiches (varieties include "chicken," "steak," and mock egg salad) to passersby. ‘Cuz that’s just how we roll. Check out the pics, and if you live in Philadelphia, be sure to give the sandwiches a try. Word on the street is that they’re pretty damn good.

Oh, brave new world that hath such people in it.

Two Australian Lettuce Ladies made the BBC's "Day in Pictures" today, which means that a massive number of people are going to come across this photo and, unless they are completely blind, immediately go vegetarian. Stunning.

The title says it all, really, but here's a little editorial: Last week, two of PETA's lettuce ladies braved the freezing cold (or scorching heat? I'm not that great with Central Asian weather patterns) of eastern Kazakhstan to encourage the people of Almaty to mark the New Year by switching from dishes like besparmak (horse meat and noodles) and zhambas (baked sheep’s head) to humane meatless alternatives. Kazakhstan has been much in the news lately, following the release of the Borat movie, and the event was a huge success, garnering international press coverage for an important issue and totally blowing a few minds in Almaty, Kazakhstan.