When this new video for the holiday season was debuted at a recent meeting, a lot of PETA staffers were really excited about its potential. To be quite frank, I was not one of them. But now that I’ve watched it a few times, it is starting to grow on me a bit, and I’m fascinated to hear how people react to it — both people who already believe that it’s important to care about animals, and those who are still “on the fence” about the issue (or, as I like to put it, “stuck in the dark ages”).The idea behind the video is a powerful one — that the great social justice issues of our time have always met with widespread resistance from people who are resistant to change, and that those issues were only brought into mainstream thought by people who weren’t afraid to dedicate their lives to an unpopular idea that they knew was right — to give a voice to the voiceless. I’m still undecided about whether that point comes across in this video, though it’s clear that there’s a lot more to it than I thought when I first watched it. I'd love to hear what you think about it.

Yeah, sure, we were pretty happy to get a front page article in The New York Times about the major animal welfare changes Burger King has announced. The AP, USA Today, and BBC stories were pretty great too. But ever since we first heard from Burger King that they were going to make this announcement, everyone at PETA has been holding their breath to see if we would make The Onion. And today, that dream came true. Click the picture below from The Onion's exclusive interview with Customer Support Operator Derrick Braswell for the full story:

Derrick Braswell,
Customer Support Operator
"But the cages were what pushed all the flavor tight into the animals."