Scariest. Costume. Ever.

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KFC has just started test-marketing a new "sandwich" that is sure to have customers beating down its doors (sarcasm alert).

I'm going to ignore for now that countless pigs, cows, and chickens will suffer for this sucker (and I'm betting that the "secret" in the sauce is crushed ducklings).

Instead, I'm going to bring to your attention its nutritional value—or lack thereof. While KFC won't release the Double Down's fat and calorie stats, there's plenty of speculation. The Vancouver Sun's educated "guess-timate" is that "this one menu item can be estimated to supply more than the daily recommended allowance in fat (124%), saturated fat (117%), cholesterol (105%), sodium (125%) and protein (194%), as well as 61% of your daily recommended calorie intake" and "compares closely to the fat, salt and calorie totals of three McDonalds Big Macs put together …."

In other words, eating a Double Down makes Russian Roulette look like child's play.

What happened to KFC being the "better-for-you option for health-conscious customers"? Its carcinogenic grilled chicken wasn't much better, but this oozing pile of grease just screams, "We're out to kill you." Keep up the genius marketing, KFC. You're doing our job for us.

Posted by Karin Bennett

When I lived in the Louisville area, there were several things I thought the city could've used—like more vegan restaurants or a more extensive public transportation system. But you know what Louisville—home to the headquarters of KFC—really needs? The city is sorely in need of our chicken statue, designed by award-winning children's book author and cartoonist for The New Yorker Harry Bliss.

We're asking Louisville's Department of Public Works to allow us to install the statue in downtown Louisville for three months, starting July 15. We hope that it will draw attention to the millions of chickens who are killed each year for KFC—chickens who live out their short lives in ammonia-ridden sheds locked in cages in which there's not even room to take a single step in any direction. At the slaughterhouse, their throats are cut while they are still conscious, and they are often scalded alive.

We submitted our permit request this morning—hopefully Louisville's downtown area will have an artsy new addition in just a couple of weeks!

Posted by Amanda Schinke

We've been busy countering KFC's offers to fill potholes in various cities across the country with our own proposal to pay double to fill them ourselves. We're excited to announce that at least one mayor is seriously considering our offer.

Mayor Michael O'Brien of Warren, Ohio, is currently thinking about allowing us to fix his city's potholes, but he wants to run it by KFC before making a final decision. Hmm, is he trying to start a bidding war?

As a nonprofit, we might not be able compete with dollars against a money-hungry company that can't even spare a few cents out of each bucket of chicken bits that it sells to improve conditions for the very animals it profits from. That's why we've offered to "sweeten the pot," so to speak, with a free vegetarian meal for the road crew—on any day that Mayor O'Brien chooses.

If he agrees to this, the mayor won't just be doing right by 1 billion chickens; he'll show that he's invested in the health of his city's employees and the well-being of his city's environment. I can't think of a better ending to "Meat's Not Green" Week than that.

Posted by Shawna Flavell

Earlier this year, we took our KFC Campaign up a notch by sending our fearless Kentucky Fried Cruelty campaigner, Lindsay Rajt, deep into the heart of darkness—Louisville, Kentucky, itself—to help make sure that employees at KFC’s headquarters had a constant, chilling reminder of the fact that we are not going to go away until they stop the worst abuses of the hundreds of millions of animals they kill every year for their restaurants.

(A couple of things I should note about that previous paragraph before I go on: 1) Lindsay has informed me that despite having one or two irredeemably evil residents, Louisville is in fact a very cool, vibrant, and progressive town. Not a heart of darkness. And 2) Lindsay has also registered an objection to being described as “chilling.” She is in fact a very lovely person in her free time, and only fills people’s hearts with fear in a strictly professional sense.)

Anyway, the point is that this weekend marked the grand opening of our “Kentucky Fried Cruelty” Campaign Headquarters directly across the street from a Louisville KFC. Here are some pictures:

Finally. This project has been in the works for longer than I care to admit, and it's incredibly exciting for me to see the beautiful, beautiful final product. A lot of people have been working really hard on this, so I did want to particularly thank my friend Drew, who generously donated his time and expertise and was a huge help in the early stages, as well as Shawn from our Web department, who crafted it into the masterpiece it is now—and who had to deal with me making obnoxious demands of him, like, "This is good, Shawn, but can you make a version with Satan in the background?" The generator is all part of the newly revamped Kentucky Fried Cruelty Campaign site, so you should probably check that out too. It’s pretty much the worst thing to happen to Colonel Sanders since people found out he wasn’t really a Colonel.

You can reward yourself for having read all the way through my little self-congratulation fest by clicking the sign below to play around with the generator yourself. It really is something special. And I promise that's the last time you'll see me gratuitously patting myself on the back in this blog.