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With Mason's dashing arrival and our fave fauxvocative sister becoming Mrs. Lamar Odom, the Kardashian clan has been busy. But on last night's episode of Keeping Up With the Kardashians, Kim's storyline went beyond her on-again sparks with Reggie Bush and made dog lovers everywhere give her "two paws up." Kim found an abandoned Chihuahua outside a nail salon, named her Princess, and took her in. She then brought Princess to a vet who performed lifesaving uterine surgery and whose assistant eventually adopted her. Kim was so moved by the experience that she even went back to volunteer at the pound where she first brought Princess. Aww! Maybe this experience (and some help from lil' sis Khloe) will be enough to convince her to star in our "Be an Angel for Animals" ad campaign?

Posted by Christine Doré

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Keeping Up With the Kardashians and Celebrity Apprentice star Khloe Kardashian brought in some reality-TV gold last night. Not only did she manage to escape getting fired in Trump's board room for the fourth week in a row, she also, on her popular E! series, brought some much needed attention to animals raised for fur.

I'm sure you all remember Khloe's sexy ad, which we unveiled not too long ago. Well, on Keeping Up last night, she really went above and beyond by showing—on national television—the gruesome and heartbreaking video footage that caused her to go fur-free. Hopefully, many of the millions of people watching were touched and inspired to make the same compassionate choice. After seeing a fully conscious animal having his or her skin ripped off, it's hard to sport that fur coat.

On the show, Khloe admitted that she had a hard time stripping down for the ad because of insecurity about her body. When you're tall and curvy and from a family full of petite models, that's definitely understandable. But lucky for us, animals, and the rest of the world, she laid her insecurities to rest and rocked the you-know-what out of the shoot. She summed it up best at the end of the episode when she said of the shoot, "It really helped me be comfortable in my own skin. In turn, I really hope this helps animals keep their skin."

Posted by Christine Doré

I am super-excited to reveal to you our brand new "Rather Go Naked" ad, starring none other than gorgeous reality TV star Khloe Kardashian!

If you've ever watched Keeping Up With the Kardashians—and who hasn't?—you've probably noticed that Khloe can be the most outspoken of the Kardashian clan. She's never afraid to tell it like it is, and that's why we're so proud to have her speak up about fur. As you may have guessed, she's so against fur that she'd rather go naked!

There was a live unveiling of Khloe's ad in L.A., and Khloe has invited all her local fans to came out and support her. Check out the photos and video from the unveiling here:

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You can also enter to win your very own copy of Season 1 of Keeping Up With the Kardashians. So go, enter, and enjoy the new ad!

Posted by Amanda Schinke