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I thought that getting Tom Cruise to squirm uncomfortably during the premiere of The Jay Leno Show would be the program's most misguided attempt at "fun." Wrong.

Apparently, Jay Leno's stint as a teenage employee under the Golden Arches got execs at NBC and McDonald's thinking that the talk show host should feature a month-long promo for the fast-food giant on his new program.

With the news that McCruelty is slated for some prime-time exposure, out came PETA's "chickens." They greeted audiences lining up for yesterday's taping of The Jay Leno Show with news that McDonald's refuses to adopt an improved slaughter method called "controlled-atmosphere killing" (CAK). McDonald's American suppliers still use an archaic killing method that causes countless birds to suffer broken wings and broken legs, have their throats cut while they're still conscious, and be scalded to death. Even McDonald's own advisers agree that the company should eliminate the worst abuses by switching to CAK, which is already used by McDonald's European suppliers.


It looks like someone's trying to start a conga line, doesn't it?
Burbank

Ever the optimists, we're crossing our fingers in the hope that Mr. Leno will use his influence to convince McDonald's to help billions of birds.

Stay tuned for updates.

Posted by Karin Bennett

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Did you happen to see The Tonight Show on Tuesday night? Leno unveiled his new set, which includes—drum roll please—a spiffy new set of pleather couches. Yes, pleather. Leno even made the comment that no animals were used to make them.

Maybe 2007’s Sexiest Vegetarian contest winner Kevin Eubanks had a little something to do with the switch to synthetic sofas . . .

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