This is pretty rad. It's a website that gives experts in various fields a forum to explain their point of view on a wide array of topics related to their specific area of knowledge. PETA President Ingrid Newkirk has a page of video responses to questions that run the gamut from what the biggest misconceptions are about the animal rights movement to where human rights and animal rights diverge. I've posted a video below on the topic of why PETA uses graphic imagery to get the message across, and you can see the rest of Ingrid's video interviews (there are, like, 30 of them) here. Good stuff.

It’s pretty well established that Stephen Colbert is the top name in hard-hitting, up-to-the-minute news nowadays—not only does he make or break presidential campaigns, but the dude even has a bridge named after him. And in yet one more coup for the king of late-night news, Colbert is fortunate enough to be hosting PETA President Ingrid Newkirk herself tonight, so that they can discuss the recent HBO documentary about PETA.

To mark this occasion, we’ve mocked up a brand-new Stephen Colbert doghouse for our program to help “backyard” dogs. As Ingrid puts it, “If you were stuck outside on a chain for your whole life in all weather and no love, this might at least make the people in the house over there come by once in a while, just to look, and you could bark at them to pass the time.” Who needs a bridge when they can have a PETA doghouse with their face on it? You’re very welcome, Mr. Colbert.

Here’s hoping the “Colbert bump” we’ll get from this appearance brings us animal liberation by the end of the week. If you have Comedy Central, be sure to check out Ingrid on The Colbert Report tonight at 11:30 p.m. And if you don’t have Comedy Central … well you’re really missing out on a whole lot of stuff—I’ll post the video of the interview on the blog tomorrow morning.

Ingrid Newkirk in India, symbolically averting Gandhi’s eyes from the cruel “Jallikatu” festival earlier this month

A couple of weeks ago, I posted a blog asking if people had a specific question for Ingrid, and it turns out that a lot of people do! She’s just back from her trip to India (for more on how that went, click here), and she took some time today to respond to the questions. You can read the resulting “interview with Ingrid” below. Not all the comments and emails I received are addressed in this interview (otherwise this entry would be, like, 12 pages long), but if you asked a question that’s not featured here, I’ll hit you up with a response by email. Enjoy!

When did you become a vegetarian/vegan and what exactly prompted you to make that decision?

In my book, Making Kind Choices, I talk about what a slow learner I was. How I first stopped eating escargot after watching some snails looking for an escape route out of a paper bag, shellfish after ordering a lobster on my birthday and realizing he was broiled alive for my fleeting taste, and finally, going vegetarian after rescuing a little pig abandoned on a farm to starve to death. It was hard 45 or more years ago, now it's easy as (tofu cream) pie.

I am only a kid but I saw your show and know all I want to do is help. But how?

Every one of us, no matter if under eight or over eighty, is powerful. We all influence the marketplace. You may send PETA $50 (and we are grateful) but you spend thousands a year on food, household products, shampoo, clothes, entertainment, gardening supplies, candles, I don't know what all. If those goods are tested on animals or made from the parts of animals who have suffered greatly in slaughterhouses, or come at the expense of animals being carted around in small cages (the circus, for instance), then we have a problem. But if you choose compassionately, then you are a powerful consumer. And your voice, the leaflets you leave everywhere, will educate others and get them to understand. Your advocacy makes a whole world of difference.

There are quite a few chain clothing stores that sell fur and fur trim. How does PETA choose which ones to target for a campaign?

At the launch of the Indian version of 50 Awesome Ways Kids Can Help Animals

Ah, that would give away our secret formula. We look at many factors, but among them are how many animals suffer and in what ways, how popular they are, how out of synch this is with their line/brand/image. The important thing is to never cut any retailer any slack, but complain, complain, complain and do not help them sustain (by buying in that store) if they carry fur. The same goes for people you see in the ugly stuff. Polite is fine, but saying something, anything, is vital. Don't let them go home thinking no one did anything but admire their cruel choice.

I would love to know your stand on giving drugs to animals. Both my husband and I are vegans and have made the decision not to use drugs tested on animals but find it really hard when one of my animals need medication.

You are lovely people. If there is a non-tested (natural) remedy, great. If not, well, please do all you can to join us in pushing the FDA to change its outdated animal testing methods for 21st century tests. After all, we have whole human DNA on the web and super-computers we can program with the right data for the right species.

When people ask me, 'why do you care about animals?' I am starting to feel stuck with answers and was wondered if you have any really good comebacks when you are asked question's like that?

Ingrid feeding one of the overworked bulls that PETA India is trying to save from becoming leather shoes and belts

I'd ask "why don't YOU?" What an odd question, really. It's like asking "Why do you care about the planet?" You just do. Or should. Especially, if you have the power every day to help or hurt. When people ask me "Why are you vegan?" I want to ask "Why aren't you vegan", but I do tell them exactly why. After all, eating meat is all about not having the discipline to overcome a desire for a taste habit, whereas being vegan is all about being kind, being healthy, being a responsible environmentalist, leaving enough resources for others to share.

Would it be effective for all of us to gather in one place to flex our strength and end one or more of the horrible things happening to animals?

That might indeed be the case, but I'm afraid we human beings will never agree which ONE horror to unite about, so I think we must all do as much as we can to combat as many horrors as possible. The more activism we expend, the quicker we will have total animal liberation. And sometimes it takes only one person, not the whole lot of us, to bring about a change. One letter can sway a whole corporation to drop a product like sticky glue traps for mice, one phone call can get a mall to stop sponsoring one of those cheap traveling zoo shows.

Can you ever, in reality see an end to factory farming and animal experimentation?

I think I was born an activist. Injustice makes me see red. And I always cared about animals. I was living in India when I was eight and actually stopped a man from beating a bull who had collapsed with exhaustion from pulling a heavy cart in the sun. Whether or not we will ever have an end to all cruelty, even to factory farming (although I think the water shortages of the future will put paid to that), we can make a difference for so many animals by helping open people's hearts and minds and eyes to the alternatives to the suffering around them.

Where’s Alex Pacheco?

Alex and I, like any human beings, had our agreements and disagreements, but he worked hard at PETA for many years. He did some great undercover investigations, including the one that got Exxon and other gas companies to cap their stacks, down which went flying (and then frying) birds and small mammals who got caught and couldn't get out. It is hard for someone to do those investigations and Alex moved on about nine years ago now. He deserved a rest.

How do you maintain your strength, your energy, your being, after being present in slaughter houses and watching hours and hours and HOURS of undercover footage of animal abuse? How do you not get too depressed to function?

If you close your eyes, it does not go away. I feel pressure to work hard and try to change lots. I imagine myself in their place. BUT, I try not to watch more footage than I have to. I try to show it to those who need to see it in order to understand why bad habits must change! Please use our videos everywhere you can, at the bottom of your signature on your email, to show to visitors and schools and clubs and relatives. A video is worth a million words. When I am in danger of being overwhelmed by human supremacism's vicious consequences, I watch a funny movie, read something amusing, or go for a walk in the fresh air.

How do you respond to those that are unaware of what's really happening and refuse to believe it?

I'm more interested in the fence-sitters, although if you bang your head against a brick wall hard enough, the brick wall will eventually fall.

How do you convince them otherwise?

Dare them to watch those films—but don't be there in the end, so they don't have to be resistant and defensive. Just dare them to watch and then ignore them.

HBO’s I Am an Animal: The Story of Ingrid Newkirk and PETA was officially released on DVD today, so you should definitely put in an order for it if you haven’t seen it yet. Although it leaves out one kind of important point, the documentary is a fascinating look at the inner workings of PETA—from how the organization’s campaign ideas are born to what goes into an undercover investigation to what Ingrid Newkirk eats for breakfast.

To save you the trouble, the answer to that last question is “oatmeal,” but if you have some more pressing questions for Ingrid after watching this documentary, now’s the time to ask them. Either leave a comment with your (polite) question, or just e-mail it to me, and I’ll compile them all and pass them onto her. I’ll send her the questions over the next few days and post a blog with the answers in a couple of weeks’ time.