We told you that Bethenny Frankel was going to prove that she'd rather go naked than wear fur … and yesterday, we made it a reality.

The Real Housewives of New York City star stripped down on a rooftop in (surprise!) New York City.

The ad isn't ready yet, of course, but we couldn't resist giving you a small preview:

We worked with a top-notch team on this campaign, including celebrity photographer Joseph Cultice at Weiss Artists, stylist Cannon at Judy Casey, makeup artist extraordinaire Ingeborg at Workgroup, and fantastic hairstylist Stacey Weinstein at Loft 26.

The ad will be released this fall, so stay tuned!

Posted by Amanda Schinke

The folks at PETA Asia-Pacific are pros at cranking up the heat to deliver sizzling-hot demonstrations and ads. So I can guarantee that this sneak peak of the upcoming "All Animals Have the Same Parts" ad, which features Filipina model, singer, and vegan Geneva Cruz, is sure to have you turning your thermostat down a few notches.

"For me, being vegan is not about the diet. It's really about my love for all creatures," Geneva says.

Geneva and PETA Asia-Pacific want to remind people that animals are made of flesh, blood, and bone, just as humans are. It's just as wrong to kill a pig, cow, or chicken for your dinner as it would be to kill your tennis partner or the kid next door (even if he does play Metallica a smidge too loud).

Posted by Shawna Flavell

OK, she's not really naked in the interview below, but I did see her naked on the subway. And so can you! Proving that she's oh-so-comfortable in her own skin, the stunning star of Big Momma's House and Are We There Yet? recently bared it all on the subway for PETA's latest "Rather Go Naked Than Wear Fur" ad. And let me tell you: Nia Long + subway + naked = one of PETA's sexiest ads to date. What made the alluring actress get onboard our anti-fur campaign? Well, let's let Nia tell you for herself in this PETA Files exclusive interview:

Other Viewing Options

Posted by Amy Elizabeth

allday.msnbc.msn / CC

During the World Swimming Championships in Rome on Sunday, Olympic gold medalist Ricky Berens turned up the heat when he dove off the starting block, ripped the back of his swimsuit, and gave the audience quite a show. Despite this em-bare-assing wardrobe malfunction, Berens kept right on swimming.

Now that we've gotten a sneak peak, it's pretty obvious to us where that butt belongs: starring in one of our iconic "I'd Rather Go Naked Than Wear Fur" ads. So, while Ricky (and his bum) have the spotlight, we've asked him to consider joining others like Steve-O and fellow Olympic swimmer Amanda Beard, who have gotten naked to help the animals who are skinned alive for fashion.

I have a feeling that Ricky is going to like the idea of adding "champion for animals" to his growing list of accomplishments, but feel free to leave a comment and let him know you want to see that booty in full glory. If he agrees, we'll be sure to post pictures for all you ladies.

Posted by Liz Graffeo

Sculptor Antony Gormley has launched a new artistic endeavor, the One & Other project, in London. He's recruited 2,400 "living sculptures" to stand atop the famous "Fourth Plinth" in Trafalgar Square. Each person gets an hour on the 8-meter-high plinth (which is usually used to display artwork) to do whatever he or she would like—and one lucky PETA Europe supporter was granted a place!

Natalie Simpson sparkled as a sultry mermaid who asked people to go vegetarian.

We're so proud of Natalie for daring to show a little skin in order to save the skins scales of other thinking, feeling beings. If you want to be like Natalie and stand up for animals, take our Pledge to Be Veg for 30 Days and give a fish-friendly diet a try.

Posted by Liz Graffeo

It's National Veggie Dog Day! This means that vegetarians across our great nation are pulling out the charcoal and gathering their friends for a summer feast that they won't soon forget. In honor of this year's "holiday," we assembled several of our nation's finest ladies, including Playboy Playmate of the Year—and stunning vegetarian—Jayde Nicole, on Capitol Hill.

Wearing only a lettuce bikini and her 1,000-watt smile, Jayde helped us get our healthy, humane, and tasty veggie dogs to our nation's finest congressmembers. While serving up the "dogs" to politicians and passersby, Jayde reminded each person that "the best way to safeguard your health, reduce your carbon footprint, save animals' lives, and look your very best is to go vegetarian."

For those of you who can't get enough of Jayde, there are more photos of her after the jump.

Posted by Christine Doré

Yesterday, PETA's "Soy Cream" Ladies were willing to brave the 107-degree Arizona high-noon heat in order to bring delicious—and cruelty-free—frozen desserts to the citizens of Tucson. Not a single person who ventured past these lovely ladies was able to resist a free Tofutti Cutie or a sexy smile. The PETA gals gave away 200 of the frozen treats and even more leaflets explaining why dairy-free is always the way to go.

I can't tell you how much I love these retro-inspired "Soy Cream" Lady outfits! Where can I get one?

"Which do I love more—my skateboard or Tofutti Cuties?" Don't worry, friend. You can have both!

Speaking of cuties—cow's milk is the number-one source of allergies in children, so Tofutti Cuties are not only delicious but much healthier than dairy products.

And remember: If it's iced coffee weather, it's absolutely Tofutti Cutie weather.

Posted by Amanda Schinke

Maxim just released its "Hot 100" list, and apparently the editors understand the appeal of kindness toward animals. The list isn't just a "who's who" in hotness—it's a "who's who" in compassion too.

televiciando / CC

Number one on Maxim's list is Olivia Wilde, who always gets House fans' pulses racing. While she plays a naughty doctor, she still knows how to play nice with animals. You guessed it, Maxim's number one is vegan!

Chan Marshall, aka Cat Power, gets her audiences purring with her sultry voice and gorgeous looks, but we're happy as a kitty in catnip over the fact that she helped us promote spaying and neutering.

How much hotness can one woman dish up? Eva Mendes is the answer! Need more proof? Check out her sexy "I'd Rather Go Naked Than Wear Fur" ad. Eh, what'd I tell ya?

Stunning Charlize Theron is as compassionate as she is talented—just ask her dog.

Audrina Patridge's sunny smile could light up Las Vegas—but it's her heart (which has a gigantic soft spot for animals) that we're interested in.

Millions idolize blonde beauty (and Sexiest Vegetarian contest winner) Carrie Underwood, and we can't say we blame them.

Tricia Helfer's luminous looks and love for animals are otherworldly.

The evidence is in: There's no trace of a doubt that Roselyn Sanchez's steamy anti-fur ad is muy bonita.

The reason we're happy that ravishing Joanna Krupa graces magazines all over the newsstand? She refuses to compromise her values and never wears fur.

Posted by Karin Bennett

While the rest of us were working our fingers to the bone responding to the Michael Vick indictment yesterday, PETA Campaigner Mike Brazell got to traipse off to DC to live out my greatest fantasy—eating veggie dogs with a pair of Playboy Playmates (hey, I'm a man of simple desires.) I will keep you up to date throughout the week as the Vick case develops, but I think something a bit more lighthearted is in order for this morning's entry. Besides, these pictures, from yesterday's "Congressional Veggie Dog Lunch" are just too good to pass up.

Positively dreamy.

And now, with those pictures to bolster you up against the trials of the day, back to Michael Vick …

Vick News

Sign Russell Simmons and Al Sharpton's pledge to stamp out dogfighting

Sun Times Columnist says Vick must go

Court date is set for next week

ESPN talks animal rights

And finally, despite leading The Girls of Norfolk High to the Fantasy Super Bowl last year (we lost), Michael Vick will definitely not be making my fantasy roster when the draft begins in August. I can only hope the Falcons management makes the same smart decision to suspend him from their team.

Yesterday's Wall Street Journal had a great front page piece about the ethics of corporate lobbying on Capitol Hill. And while that is interesting and all, the best part is that PETA is included in the handy guide to the new rules about wining and dining lawmakers.

What would you rather see—a bunch of geriatric baseball players handing out pig parts or a pair of Playmates dishing out veggie viagra?

I rest my case.