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Two members of PETA Asia Pacific hijacked a fur seminar at Hong Kong Fashion Week today to ensure that attendees got the animals’ side of the story as well. Here’s what PETA Asia Pacific’s Rebecca Chui had to say about it:

“We want the Fashion Week attendees to know that fur means cruelty to animals. They suffer terrible pain from the time they are caught. Some of them are skinned alive. Some are killed by poisoning, gassing or anal or vaginal electrocution. We are in the 21st century and there is fur substitute now. There's no excuse to kill any more animals.”

Asked for comment on this statement, the Hong Kong Fur Federation called it “extremely regrettable”—by which I can only assume they meant “bad for business.” Which, well, fair enough. I can’t imagine that they would have chosen these images themselves to represent their nasty little promotional event in the international media:

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