famouschicken / CC

The day after the Senate votes on an extension of the Cash for Clunkers program, we're launching our new environmentally friendly program, "Cash for Cluckers."

Because a lot of nonvegetarian Americans are buy-curious about faux-meat products—and because factory farms wreak havoc on the environment—we've decided to offer consumers a rebate on their first taste of that faux goodness. For the first box of chickenless cutlets or nuggets that non-vegetarians buy, we're going to send them a $1 rebate and include a free copy of our "Vegetarian Starter Kit."

According to Environmental Defense, if every American skipped one meal of chicken per week and substituted vegetarian foods instead, the carbon dioxide savings would be the equivalent of taking more than a half-million cars off U.S. roads. Our Cash for Cluckers program should inspire everyone to come out and try environmentally friendly products—such as those made by Boca and Lightlife—which offer the spot-on texture and flavor of chicken flesh, minus the animal suffering.

Want in on PETA's Cash for Cluckers program? Read the following rules and then head to the supermarket to explore the faux-chicken section—and remember to save that receipt!

Cash for Cluckers: Rules

• Receipts must be dated between August 6 and September 30, 2009, and must be received by PETA by October 5, 2009. Send your receipts to the following address:

  Cash for Cluckers
  PETA
  501 Front St.
  Norfolk, VA 23510

• Refund requesters must be U.S. residents.
• The product must be vegan faux chicken (no eggs, dairy products, or other animal-derived ingredients). Entries must include a statement that the entrant was not yet a vegetarian at the time of the purchase and had never tried faux chicken before.
• Limit one rebate per household.
• Open to the first 5,000 entries.

Neither Boca Foods nor Lightlife Foods are affiliated with or otherwise endorse, sponsor, or support this promotion.

Posted by Karin Bennett

Earlier this month, it was announced that Dan Snyder, who owns the greatest football team in the world, has purchased Johnny Rockets, which happens to make the greatest fast-food veggie burger in the world. To celebrate this match made in heaven for vegetarian football fans, PETA has teamed up with Johnny Rockets to give away coupons for free Streamliner veggie burgers throughout the month of March. In the interests of full disclosure here, there are some strings attached, in the sense that you have to buy one first before you get your free one, but it's still a pretty sweet deal—besides, if you can't eat two veggie burgers in a sitting, other vegetarians will think you're a sissy, and nobody wants that. Also, while we're being honest with each other, I totally made up all that stuff about PETA doing this because of the Washington Redskins connection. I just got overexcited and carried away, and I'm sorry. How about I make it up to you with a free veggie burger?