Yeah, I know. It’s not exactly the most exciting thing in the world. In fact, the exclamation point in the title may have been more wishful thinking on my part than actual exuberance. But for anyone who’s a) on Facebook, and b) in possession of a little bit of extra spending money, this really is an excellent opportunity to help give a big boost to PETA’s KFC Campaign. Here’s how it works, according to my friend Pulin Modi, who’s working on this project with Facebook (because he’s, like, all Web 2.0 and stuff):

“Facebook.com is hosting a “Giving Challenge” where PETA has an opportunity to win a pretty sizeable chunk of money as well as the attention of many of this site’s members. The goal is to have the most unique donors who contribute at least $10.

The “Stop Kentucky Fried Cruelty” cause will generate money for PETA and already has taken in just over $3,000 and helped us make a lot of great connections by building buzz around our work and campaigns! You can check it out at http://apps.facebook.com/causes/view_cause/53026.

It’s going well, but we still have a bit to go. If you are able to give $10 that would be great. We’re especially hoping to push for donations between now and 3pm EST tomorrow (January 28) to win an extra $1,000 as a daily award! Tell your friends and family who use Facebook, too. This is something that has to be done through Facebook and is a donation through a secure page, but only takes a minute to set up if you don’t have an account. As I mentioned, there are daily awards, plus the top cause gets $50,000 (with awards of $25,000 and $10,000 for the next dozen causes, too).”

If this sounds like it might be up your alley, you can check it out here. Hooray for philanthropy!

So add us already. If you’re not on Facebook yet, it’s a fantastic way of meeting new friends, rekindling old romances, and getting back in touch with people you’ve spent the last 10 years trying desperately to forget. And if you are on Facebook, we would be honored to have you as a friend.

Just click here to check out PETA’s new profile, where you can check out our videos, write on our wall, and just generally be a part of our fascinating little Facebook world. See you there!