Our very own Pam Anderson has auctioned off her Dodge Viper. Why did she give up this super speedy racer? Because she cares more about real reptiles—and all other exotic animals whose skin is torn from their flesh for fashion. (Don't you love the alliteration bug that I caught today?) Pam has pledged to give the proceeds from the auction to PETA so that we can use the money to inform people who think that they might want a reptile-skin bag about how these amazing animals are treated when they're converted from captivating creatures to cruel clothing. (There I go again!)

Snake skin and alligator skin—heck, all animal skin—were designed for the original occupants' use only. Several thousand years of evolution went into making their scales and hides fit them beautifully—not some misguided fashionista who's going for the "I just got kicked off the island" look.

Posted by Sean Conner

That's right! Just when you were wondering if she could be any more fabulous, actor and devoted PETA supporter Pamela Anderson continues to set the bar high when it comes to helping animals. She recently announced that she'll be selling her 2000 Dodge Viper (customized with white racing stripes and the whole shebang) along with other personal items at Julien's Auctions' Summer Entertainment Sale of Hollywood Memorabilia and handing profits over to PETA. "I've been working with PETA for 15 years," Pam said to the Associated Press. "They're kind of my ethical advisers. With them, I see actual results."

Pam told the media that she attends charity auctions on a regular basis but doesn't do much collecting herself. "I get sports stuff for my kids," she said. "But me? I, just on a whim, give everything away. This is another one of those opportunities, but it's specific. It goes to the cause."

Whether it comes to talking politics in D.C., hosting news conferences in Paris, doing charity work, speaking out against KFC, and narrating videos, Ms. Anderson has always been a true hero for animals.

You can check out Pam's upcoming new series on E!, Pam: Girl on the Loose, to see scenes from the auction.

—Christine

Posted by Christine Dore, Marketing Special Projects Coordinator