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Chrissie Hynde
With any luck, New Yorkers will soon be munching on vegan eats from VegiTerranean—the Akron, Ohio–based restaurant owned by Chrissie Hynde. As a ruthless advocate for animals and PETA's long-time pal, Chrissie has chosen Freedom Tower as the perfect location for her deliciously indulgent and 100 percent cruelty-free restaurant.

When this memorial tower is complete, it will serve as a monument to the thousands of innocent individuals who lost their lives, sustained serious injuries, or had their lives changed forever on September 11, 2001. We think that there would be no better place to host an eatery that is opposed to the unnecessary cruelty and violence that goes into every hamburger, fish stick, or chicken dinner.

Like the innocent people who were attacked on that horrific day, animals who are confined to to tiny crates, cages, and stalls have no control over their surroundings. They're terrified by the sights they see and the sounds they hear from other suffering animals. They're prodded and hung upside down, and their throats are cut—all while they remain conscious. They have no way out.

Actress Alyssa Milano instantly made the connection between burning human flesh and the flesh of animals who we season, roast, and feed to our families. She ultimately made the decision to kick meat from her diet after a friend told her the smell of burning flesh on 9/11 reminder her of a barbecue. In an interview with peta2, Alyssa said, "The world has so much suffering in it already—choosing to be vegetarian is one thing you can do to reduce the suffering on a daily basis."

If Freedom Tower becomes the new home-away-from-home for VegiTerranean, I'll definitely be making the drive up there. But even if you live across the country and can't make it to New York, there are dozens upon dozens of inexpensive, cruelty-free meals that can easily be prepared right in your own kitchen.

Posted by Jennifer Cierlitsky

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The Pretenders are hosting a party, and you're invited—a listening party, that is! Their new album, Break Up the Concrete, comes out today, and they're so excited for everyone to hear it that they're putting it up on their Web site in its entirety! So before you head over to your favorite music vendor, you can check out the Pretenders' new album online with Windows Media Player or QuickTime.


The Pretenders

And hey, if you want to win your very own hard copy of Break Up the Concrete—or even a signed Fender Telecaster guitar—you can enter to do that as well!

Rock on, Chrissie and the Pretenders! We love your new album, and we know the rest of the world will too!

Posted by Amanda Schinke

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© AP Photo/Lisa Poole
Chrissie Hynde

Hey all you animal-loving Pretenders fans! Do I have a treat for you! As you probably know, Chrissie Hynde of The Pretenders is not only a complete rock star in every sense of the word, she's also an incredible animal rights activist. We've reported many of Chrissie's actions on the PETA Files—such as leading protests in NYC against horse-drawn carriages, helping draw much-needed attention to the Australian wool boycott, and voicing her anti-leather stance when a company tried to name a leather bag after her (gross! I know, right?)—but that's really just a small sample of what this great woman has done in the name of animal rights.

Chrissie is front and center again with the upcoming release of the new Pretenders album, Break Up the Concrete, due out October 7, and in the middle of a whirlwind of press, she made sure to give PETA an exclusive Q&A and an early release of two of her new tracks (which can be found here). Without further ado ... I give you Chrissie Hynde:

Dan Mathews: Tell us about some of the highlights of your life as an animal activist.

Chrissie Hynde: I like the way that question is worded because I consider myself an animal activist first and my music as more of a hobby that gives me a platform to fight for animals. The big highlight was when I first walked into the PETA headquarters and looked at all the files of cases you've won and all the activity and campaigns planning. Having been a fairly dour vegetarian since 1969 when nobody really gave a shit about animals, it was the first time I ever felt optimistic about the movement really succeeding.

I also loved getting up at 4 a.m. after the first big PETA gala in Washington D.C. in the early 90s to go on a hunt sabotage. I like being on the front lines, though I'm not really on the front lines as I've never personally busted into a slaughterhouse. Those I admire most are the PETA investigators who infiltrate. At another PETA gala I was changed forever by James Cromwell's speech in which he said "You can't call yourself a true environmentalist unless you're vegan." That attitude is finally sinking in and people are realizing what they eat determines how responsible a citizen they are. I recently saw him in L.A. and jumped up and thanked and hugged him and made a huge fuss … but I don't think he knew who I was!

The thing I'm most proud of is going after the Gap and getting them to stop buying leather from the horrible black market in India. I love all animals but my main focus has always been cows, so it was a joy to go to jail with Ingrid after the Gap protest and have it succeed. I love Ingrid and always urge her to take a break once in a while; I even made her come over to my house in London to chill out and watch a movie.

Dan Mathews: What are your observations about PETA's often provocative way of doing things?

Chrissie Hynde: PETA is my favorite organization because there is such a great spirit of adventure in all the campaigns. We're all in this because of the horror stories out there but PETA manages to tackle the issues with such a winning spirit, even when all odds are against us.

Dan Mathews: You opened a vegan restaurant, Vegiterranean, in your hometown of Akron, Ohio, which has been a runaway success. Any plans to expand?

Chrissie Hynde: Yes! If a small Midwestern town can have a line out the door at a vegan restaurant, it can work anywhere. Times are definitely changing all over. I'd like to expand to Las Vegas so tourists from all over the world can see how great vegan food can be, and of course in L.A. I've read that Freedom Tower in New York City, the new development where the World Trade Center once stood, is looking for a notable restaurateur. I'd like to throw my hat into the ring. There's been so much horrific blood and guts and violence there that it'd be fitting to open a cool restaurant where no mangled, burnt bodies are on the menu.

Posted by Christine Doré

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Chrissie Hynde got married while sitting in a horse-drawn carriage in Manhattan in the '80s, but she’s changed her views on how ‘romantic’ carriage horse rides are since then. This afternoon, she led a PETA protest in Central Park to encourage tourists not to support the carriage-horse industry, which is notorious for abusing the animals it profits from, and forces them to pull heavy loads through exhaust-filled streets in all weather extremes. Here’s what she says about the whole sordid business:

"Learning about how horses have died in accidents and seeing their pathetic night stalls got me to change my tune about carriage horses. I love horses and hate seeing them reduced to beasts of burden in one of my favorite cities in the world."

And here’s what she said about her marriage:

"I got hitched to Jim Kerr (Simple Minds) in a horse drawn carriage in New York. The marriage didn't last and I hope the carriages meet the same fate."

A huge thank you to Chrissie for selflessly coming through for animals in need yet again. There are some pics from the event below, and while we’re at it, you can click here for a nice photo of Ms. Hynde at the recent opening of her vegan restaurant in Akron, Ohio. You frickin’ rule, Chrissie Hynde.

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Last week, handbag company Hogan found themselves in a bit of an awkward spot after releasing promotional materials proclaiming that they had named a new pony-skin handbag "The Chrissie," after Pretenders singer and anti-leather crusader Chrissie Hynde. The folks at Hogan are backpedaling furiously, but Chrissie Hynde is not pleased about the situation in the least. You can read the letter she sent them this morning here.

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In other Chrissie news, if you have a moment, you should definitely check out this article in The Miami Herald about how a badass like Chrissie Hynde deals with those endless nonsensical questions vegetarians often get from die-hard meat-eaters about their diet choice. Priceless.


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With The Pretenders set to play Sydney, Chrissie Hynde made a quick stop to unveil a new PETA ad designed to draw attention to a gruesome procedure that Australian lambs are subjected to. The launch comes just a month after Pink narrated our video exposé of the wool industry. This ad isn't exactly PETA's most lighthearted work, but the procedure, which involves an Australian farmer, a frightened lamb, and a pair of gardening shears, doesn't really allow for a whole lot of levity. Chrissie, whose tireless dedication to helping animals is nothing short of heroic, unveiled the ad at the Sydney Opera House today. Incidentally, this is why I don't wear wool.


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