In the '80s, when PETA began pushing cosmetics companies to stop testing their products on animals, those companies insisted that there were no alternatives to dripping mascara into rabbits' eyes and pumping copious quantities of lip gloss into the stomachs of guinea pigs. Miraculously, when consumers began sending cruelly tested products back to the companies and demanding their money back, the giants of the cosmetics industry—Avon, Mary Kay, Revlon, and others—found alternatives. Ah, what a difference a little incentive makes!

For years, PETA has been saying that non-animal alternatives are faster, cheaper, and more effective than animal tests, and just last summer, a report published by the not-so-shabby National Academy of Sciences said much the same thing. But as long as the federal government continues to pour money into cruel and pointless animal tests—and as long as vivisectors can map out a tenured career for themselves feeding at the government trough—animal experiments will continue. And even as we work to hold up a mirror to the evil that is vivisection, we need more incentives for non-animal research.

World-famous primate expert Dr. Jane Goodall hit the nail on the head last week when she appealed to the European Union to end the use of animals in experimentation, suggesting that a Nobel Prize be conferred for scientific breakthroughs that use "new ways of testing and experimenting that will not involve the use of live, sentient beings." She added, "We need to recognize at the outset that what we do to animals from their perspective certainly, and probably from ours, is morally wrong and unacceptable."

It's not the first time that Dr. Goodall has ignited a firestorm of controversy, throwing monkey wrenches into conventionally held prejudices and preconceptions. In 1960, Dr. Goodall shook the world by documenting tool use in chimpanzees, an ability that was believed to be uniquely human. Her mentor famously commented, "Now we must redefine tool, redefine Man, or accept chimpanzees as humans."

Forty-eight years later, Dr. Goodall continues to turn conventional thinking on its head, and our guess is that she's right once again!

—Grace

Posted by Grace Friedan

PETA’s campaign to get the great apes out of advertising has been hitting some pretty big home runs lately—by way of a recap, our ad in Variety magazine calling for Hollywood insiders to blow the whistle on animal abuse received international media coverage. Then, shortly after that, I brazenly took credit for Speed Racer’s poor box performance on this very blog.

Raising awareness about the campaign is all very well, but it’s also nice to have something to show for it, and the recent decisions by multi-billion-dollar companies Subaru and CDW not to renew their ad campaigns featuring great apes are very real victories along the way to getting great apes out of advertising for good.

Subaru was given a PETA Compassionate Business Award last month after they made the following promise:

"Due to the issues surrounding their use in the entertainment industry, Subaru of America will not employ primates in its advertising in the future."

The folks at computer-equipment company CDW did things the other way round—they moved on to an ape-free ad campaign after we gave them a Litterbox Award for animal-unfriendly advertising (for the commercial with the dude and the chimpanzee setting up an office on a desert island).

But no matter how they come about, these are big victories, and it’s great to see major companies taking responsibility and helping other executives realize that any time an ad company suggests they trot out a chimpanzee for a new campaign, it’s time to hire a new ad company.

P.S. This just in – MovieTickets.com have just confirmed for us that they’ve ceased airing their ads which featured chimpanzees, and that they will no longer use great apes in their ad campaigns. Boo ya!

comicbookmovie / CC

Well, after a ton of hype, the Wachowski Brothers’ live action version of Speed Racer has turned out to be a really, incredibly expensive mistake. Just ask Perez.

Although I’m certainly not above gloating about a major Hollywood flop for no other reason than the sheer pleasure of it, there’s actually a bit of history to this one, since PETA contacted the Wachowski Brothers in July of last year about reports that a chimpanzee used on the set of Speed Racer had bitten one of the actors. The issue here is that, almost invariably, great apes used in film are beaten and abused to make them perform (hence, the occasional biting), then cast aside at filthy roadside zoos (or worse) once they’ve outlived their usefulness--no older than age 8! Angelica Huston recently filmed a great PSA for us on this issue, which you can watch here.

I’m willing to concede the remote possibility that there were some other factors that contributed to Speed Racer’s downfall in addition to the bad publicity they got from PETA (like, it could just be a lousy movie), so let’s just call this karma, and we’ll hope the movie’s producers can find a formula in future that doesn’t involve either a) abusing monkeys, or b) making sucky movies. Good luck next time, guys.

smh/Creative Commons

As of last week, according to The Daily Mail, Britain’s memory champion is no longer Ben Pridmore—who is capable of memorizing the order of a shuffled deck of cards in less than 30 seconds—but a 7-year-old chimpanzee named Ayumu, who soundly defeated Mr. Pridmore in a computer game which involved remembering the position of numbers on a screen.

Now I’m sure there are a bunch of things that Ayumu would prefer to be doing than playing a computer game with an accountant from Derby (such as, like, being a normal chimpanzee), but the widely reported story does show, yet again, just how intelligent primates are, and just how overwhelmingly hideous it is that it’s still legal to throw them in cages, pump them full of drugs, and dispose of them once we’ve gotten what we wanted out of them. I’m thinking specifically of you guys right now, Covance.

Not to be a total downer or anything, but here’s hoping that this story at least helps a few more people to make that connection.