Mario Barth is a trendsetter in the tattoo world—he owns and runs the internationally renowned Starlight Tattoo, hosts the annual Biggest Tattoo Show on Earth, and has a loyal celebrity clientèle.

Mario might look tough, but he has a soft spot for animals. That's why he's taking a stand for those exploited by the fur industry and is starring in PETA's latest "Ink, Not Mink" ad.

Yesterday, Mario unveiled his ad at the star-studded opening day of this year's Biggest Tattoo Show on Earth:

Uh, which one's the real Mario and which one's the ad?

Tommy Lee, who starred in his own "Ink, Not Mink" ad, checks out the latest in the series.

Eager for more? Go watch the behind-the-scenes interview to see what Mario has to say to anyone who wears fur.

Posted by Liz Graffeo

My mom, my sister, and I always used to play "spot the celebrity" in airports. Not real celebrities, necessarily—just people who look like the rich and famous. So, for me, it's only fitting that PETA's new public service announcement—which we had hoped to run in New York City airports during fashion week but was rejected by the CNN Airport Network—is full of real celebrities to spot:

Just in case you need some help, we'll give you a few hints:

1. This person has been called PETA's "weapon of mass distraction" by her pal, PETA V.P. Dan Mathews.
2. This person's "Ink, Not Mink" ad showed us all that he has "Your Name" tattooed on his butt.
3. This musician was one of the first celebrities to get involved with PETA, with her 1987 hit record Don't Kill the Animals.
4. This celebrated writer and comedian firmly established her niche when she recorded a vegetarian testimonial about being Jewish, lesbian, and vegan.
5. This comedian just went viral as a "fried" Ronald McDonald.

So, can you spot all the celebrities?

Posted by Amanda Schinke

Like pretty much everyone else on the planet, we at PETA have a YouTube account. Unlike (most) other accounts, we use ours to broadcast and share PETA's funny and provocative ads and public service announcements. Turns out that some of our ads may have been a little too hot for TV YouTube.

After uploading our "Sexy Celebs" video—which features some of our best, hottest, and "nakedest" celebrity ads—we found that, within the week, the video had been rejected and our account temporarily suspended. Oops! Sorry, YouTube! We knew that PETA's ads are often too hot for TV—but we didn't know that you would object to a little friendly side-boob too!

Though YouTube might not be too happy with our video (maybe we'll work on one using burkas soon), we're still more than happy to show it to you if you promise to pass it on. Behold—a video you won't find anywhere else!

It's not just side-boob that YouTube has recently banned. They have also banned other videos of ours in the past, including our (actually pretty tame) "When I Grow Up" video and footage from our Turkey Farm Investigation. Give them a look and judge for yourself! Do you think YouTube was right to ban these videos?

Posted by Sean Conner

People of all different backgrounds, ethnicities, races, and religions have discovered that vegetarian food tastes delicious and is good for our bodies, the environment, animals, and … yes, our souls!

Take South Los Angeles, for instance—not exactly the veggie mecca of the world. But this inner-city community heavily populated by African-Americans has seen a rise in the number of black-owned and -operated vegetarian restaurants. Owners say that the threat of obesity and other diet-linked health ailments is motivating local black residents to search for healthy options and alternatives to animal products. Restaurants like Vegan Village Café, Stuff I Eat, and Rahel's are catering to the growing interest in plant-based food.

It still might be a while before vegetarianism takes over the world, but the addition of so many new vegetarian restaurants is definitely helping! And stars like Russell Simmons, Erykah Badu, and PETA's "Sexiest Vegetarian" winner Kevin Eubanks are urging African-Americans and everyone else to choose a cruelty-free, healthy meal that won't harm the body or any other living creature.

In fact, many African-American celebrities have recently teamed up with PETA to combat the fast-food industry's attack on African-Americans. Oscar-winning actor Forest Whitaker, basketball legend John Salley, civil rights leader The Rev. Al Sharpton, and many more are part of this important movement. Check it out here, and watch John Salley's vegetarian testimonial below:

Posted by Jennifer Cierlitsky