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If you’ve checked the front page of PETA’s site lately, you’ll know that our good friend Pink has stepped up in a big way for horses who are victimized by the carriage horse industry in New York by creating a petition against the cruel business and starring in a billboard to help educate people about the horrors that go on behind the scenes in that industry.

Anyone who works in advertising will know that getting a billboard placed can be a tricky business sometimes—some billboards end up on the side of a dirt road in, like, Pottawattamie, Iowa, and some just never see the light of day at all. So these shots of Pink’s beautiful new ad in Times Square, New York, are nothing short of glorious. Check 'em out (then sign Pink’s petition here).

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