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Why not list five or ten? In honor of World Breastfeeding Week, we're doing everything in pairs. So, come take a walk down Mammary Lane as we revisit some of our most titillating pro–breast milk moments from the past couple of years:


If it was good enough for Jesus

  1. "If It Was Good Enough for Jesus" billboard. Mother's milk is the best thing for every baby. 'Nuff said.


  2. While we're on the subject of being Religulous, WWBMD (What would Bill Maher do) if we asked him to do a funny ad for our "Dump Dairy" campaign? Here's the answer.


  3. Ben and Jerry's breast milk ice cream. We wrote to this ice cream icon asking it to ditch the dairy products and use breast milk instead. While our dream of having flavors called "Breast Milk Brittle" and "Baby Mama Milk Shake" never came to fruition, we did manage to get people thinking about how bad cow's milk is for their health.


  4. "Milk Gone Wild" video. It was banned from the Super Bowl, but it lives on years later in the viral world of YouTube. This sassy spoof shows how udderly gross and wrong it is to exploit underage heifers.

Posted by Amy Elizabeth

 

Update: In response to our letter, Ben and Jerry's issued the following statement: "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child." Hey, guys, that's our point: Cow's milk is for baby cows.

Storchen, a (very innovative) restaurant in Switzerland, has just announced that they will be unveiling a new menu that includes soups, stews, and sauces made with at least 75 percent human breast milk. Some folks might think that drinking human breast milk is strange … but really, what's even stranger is that humans are the only species on the planet that drinks the milk of another species.

Storchen's new menu got us thinking … which product would be fabulously awesome if it were made with breast milk instead of cow's milk? (Light bulb!) Ben and Jerry's!

So we wrote a letter to the good people at Ben and Jerry's, asking them to switch from cow's milk to breast milk. We explained that using cow's milk for their ice cream is a hazard to consumers' health. Even Dr. Spock spoke out against feeding cow's milk to children, saying it may play a role in the onset of anemia, allergies, and juvenile diabetes and, in the long term, can set kids up for a lifetime of obesity and heart disease (America's number one cause of death).

Bill Maher Ad

But it's not all about us humans. Animals will also benefit from the switch to breast milk. Because, like all mammals, cows only give milk during or after pregnancy, in order for humans to constantly milk them, they are forcefully impregnated every nine months. Many live in filthy conditions and are forced to give 10 times more milk than they would naturally. It's truly an awful life.

So think about it, Ben and Jerry's. We here at PETA would be super-stoked if your ice cream went vegan … we'd buy it by the truckload!

Posted by Carrie Ann Harris

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