Australian wool farmers are very fond of the myth that the mulesing mutilation (cutting the rump flesh off completely conscious lambs) is the most effective way to prevent flystrike, but we know it's only done because it's cheaper than more humane methods of controlling the affliction. These photos, recently taken on a paddock in Victoria, show several sheep suffering from absolute misery, severe neglect and flystrike, despite the fact that some had been mulesed! Yeah. Those farmers sure do care.

Many sheep found on this paddock had such severe cases of flystrike or were so starved or otherwise neglected that they required emergency treatment provided by caring civilians. Some were suffering so badly that they had to be euthanized immediately. Fortunately, an Australian animal rights activist has called for an intervention by the local authorities and has submitted this formal complaint (So far there's been no response yet.)

Australian farmers get away with cutting lambs open and leaving them to be eaten alive by maggots under the pretext of keeping them healthy. Does that sound wrong to anyone else? Please help stop this cruelty by boycotting Australian wool and informing the farmers that mulesing is wrong.

Posted by Lianne Turner

sheep101 / CC

Yesterday, PETA sent a letter to the Australian wool industry on behalf of numerous major clothing retailers—including Gap, Liz Claiborne, Nordstrom, Haggar Clothing, Coppley Apparel, Austin Reed, Carter's, C&A Europe, Bestseller A/S, and Matalan Retail Limited—encouraging the addition of a "clip mulesing" tick box to the industry's new nonmulesed-certification form.

In addition, Nike, Lindex, Marks & Spencer, and H&M sent their own letters urging the industry to add clip mulesing to the certification.

So, what is this tick box, and why is it important? Well, the wool industry has made a certification form to allow retailers to purchase wool from lambs who haven't undergone the mulesing mutilation. (Yay!) But under the current certification, if a retailer also doesn't want wool from lambs who have undergone clip mulesing—where their skin is painfully killed using tight clamps—they can't get it. (Boo!)

So PETA flexed a little muscle and got 15 major clothing retailers, whose sales total more than AUD $100 billion (yes, that's "billion" with a "B"), to send a strong message to the wool industry that they oppose clip mulesing and want to avoid mulesing of any kind in their supply chains.

Of these companies, one—Nordstrom—stands out. Nordstrom was ready to pilot the certification program for all its own-label 2009 men's merino wool sweaters. After figuring out that the industry couldn't guarantee that no clip mulesing was used for the sweaters, Nordstrom backed out of the program. But then it went even one step further and decided to source all that wool from outside Australia instead!

Kudos to Nordstrom and these 14 other retailers for helping send the strong message that clip mulesing is not acceptable and that real alternatives to mulesing must be put in place.

The world is watching, Australia ….

Posted by Matt Prescott, PETA Corporate Affairs

Adidas—the second-largest sporting-goods manufacturer in the world—has just taken steps to reduce the suffering of sheep in its supply chain.

Following nearly four months of discussions with PETA, Adidas has now decided to boycott all wool from mulesed lambs—including those mulesed using clips.

Frank Henke, Global Director of Social and Environmental Affairs for Adidas, told PETA: "Adidas has given a clear briefing to its development and sourcing teams to not use merino wool from sources where mulesing practices are applied. Clip-mulesing is also rejected by our internal policy. … [W]e would select another material unless we obtain clear confirmation from the source that mulesing practices were stopped."

As some readers might know, mulesing is a standard mutilation used by Australian woolgrowers in which lambs have huge chunks of skin and flesh carved from their backsides with big, metal shears (like gardening shears). This gruesome procedure is used in a misguided attempt to protect sheep from maggot infestation, despite the fact that humane methods (e.g., in which animals’ skin isn’t removed) exist.

In an attempt to win back clothing retailers that are boycotting Australian wool over this issue, some farmers have started using clips to mules their animals. Clip mulesing involves clamping clips onto the animals' skin so tightly that the skin dies and falls off. This method still causes pain, but is not bloody (and therefore less visually shocking), which lead the Australian wool industry to hope that it would be acceptable to clothing retailers. But Adidas—like HUGO BOSS, Perry Ellis, H&M, and many other companies—is not buying this new mutilation … which is great news, since it will help animals today and push the Australian wool industry to stop all forms of mulesing once and for all.

This decision by Adidas comes just one week after Australia’s Federal Minister for Agriculture, Tony Burke, wrote a publicized letter to Adidas thanking it for supporting Australian wool and trying to justify the mulesing mutilation to them. Bad timing, Mr. Burke.

Three cheers for Adidas for refusing to support unnecessary and cruel lamb mutilations down under!

You can help! Take a few seconds to sign our petition urging the Australian Prime Minister to help put an end to mulesing immediately.

--Matt

Posted by Matt Prescott, Assistant Director of Corporate Affairs

Here’s the big news I was hinting at in the last post: H&M, which recently pledged to stop buying wool from Australian sources that still use the mulesing mutilation (essentially, slicing up sheep’s backsides), has set off a chain reaction throughout Europe: Following H&M’s announcement, 17 other major Swedish retailers have made the same pledge, and a coalition of 31 European retailers have announced that they are considering or have decided to stop using wool from mulesed lambs. On top of all this, 10 Danish retailers have withdrawn their support of mulesing, and the Western Australia Department of Agriculture has announced that it will stop mulesing.

What does this all add up to? The total amount of cancelled orders of Aussie wool from Europe as a result of these decisions comes to 550,000 bales of wool. This is a big wakeup call to Aussie wool farmers who continue to mutilate lambs, and a strong message to wool industry executives that their continued refusal to adopt humane practices will directly affect their bottom line.

For more information on the fallout from this recent outcry against the Australian wool industry, here’s the letter that PETA President Ingrid Newkirk sent to Australian Prime Minister Kevin Rudd last week:

Well, our press release went something like this:

GRAPHIC PETA AD CONDEMNING LIVE-SHEEP EXPORTS LANDS ON PAGES OF LLOYD'S LIST

Group Uses Leading Shipping Journal to Make the Point That Sheep Are 'Marinated' in Bodily Waste by the Time They Reach the Middle East

Which was all well and good, until, just hours before the print deadline, someone over at Lloyd's List freaked. I guess sometimes the truth just isn't good for business, and the magazine decided that they'd prefer to keep their readers in the dark about the gruesome fate suffered by millions of sheep exported from Australia to the Middle East for slaughter. Best just to sweep this one under the rug, right, Lloyd's List?

The ad in question is below, along with a video narrated by Pink about the horrific conditions that these animals have to endure en route to a cruel death in countries that have never even heard of animal welfare standards. If you'd like to help put a stop to this, you can write to the Australian Prime Minister here.