We're not the only ones who are severely frustrated about Giorgio Armani's failure to keep his word and remain fur-free! Sir Paul McCartney—pictured here with Giorgio at one of Stella McCartney's fashion shows—is the latest to respond to PETA's action alert.

© AP Images/Francois Mori

Sir Paul is adding his voice to a chorus of celebrities who are upset over Armani's penchant for rabbit pelts—celebrities such as the Andersons (Gillian and Pamela, no relation). These lovely ladies kicked off PETA's "Get Armani off Fur" campaign—Pam hosted a PETA launch event during Fashion Week in Italy, and Gillian narrated PETA's horrific rabbit fur farm exposé.

We hope that Sir Paul, Gillian, and Pam won't be the only famous voices to speak up against Armani's fur fixation. PETA Vice President Dan Mathews has written to many Armani-wearing stars, including Tom Cruise and Katie Holmes, Glenn Close, and Cate Blanchett, urging them to use their influence with the designer to get him to keep his fur-free pledge.

Oh yeah, and one other thing Dan did—remember that "Pinocchio Armani" ad? Well, Dan unveiled the new posters outside Armani's flagship store in Milan this week. Here he is with a local activist there—check out those giant rabbits!

Those big bunnies are just two blocks from Armani's store—I guess they'll be keeping an eye on him … and so will we! Stay tuned for more Armani news—and don't forget to take action!

Posted by Amanda Schinke

So as you know, Giorgio Armani has been on PETA's bad list lately. Promising to go fur-free and then reneging on the idea altogether in order to make rabbit-fur outfits for babies really just isn't something we appreciate (I think the animals would agree …).

Hearing this loud and clear, A-list actress and compassionate PETA friend Gillian Anderson really came through to lend her support to this issue. Her voice can now be heard narrating a shocking, moving investigation video that takes you into the depths of rabbit fur farming.

The video was unveiled earlier today at a news conference outside Armani's Michigan Avenue store in Chicago. I strongly encourage you to watch this video and pledge to be fur-free. Gillian, PETA, and all the rabbits of the world will thank you for it.

Other Viewing Options

Posted by Christine Doré

Maybe you remember this phrase from your childhood: "Liar, liar, pants on fire, nose as long as a telephone wire."

Well, does that apply to Giorgio Armani, or did he hit his head—causing him to have a drastic about-face? Because the Armani who was once swearing off fur is now dressing babies in it just one short year later. Note to Armani: Rabbits are furry animals no different from dogs, cats, foxes, and minks.

So, shoppers who were on their way into his flagship store in Milan were treated to a glimpse of how Armani looks to us now that he apparently can't break his rabbit habit. PETA Europe posted this rather pointed portrayal of Pinocchio Armani just outside the store:

Because, seriously, what kind of person learns about the cruelty of the fur industry, pledges to be fur-free, and then decides to kill animals for "fashion" anyway? You tell us.

Posted by Amanda Schinke

drew / CC

So, remember that blog from last week about PETA's frustration with Armani's broken promise not to use fur? Well don't worry, we haven't lost our steam! We've reached out to several celebs to ask them to stop wearing Armani until the designer goes cruelty-free—and now we've got our sights set on Glenn Close, who wore an Armani gown to the Emmys last week.

PETA Senior Vice President Dan Mathews fired off one of his killer letters again to Ms. Close after returning from a tense (to say the least) meeting in Milan, at which the Armani brass basically told him that they were quite reluctant to let go of their butchered-bunny designs. "Maybe Armani was inspired by Glenn Close's bunny-butchering character in 'Fatal Attraction,'" says Mathews. "Now that our talks are broken off, we're bringing the message to the stars who wear Armani that his clothes come with some unwanted baggage."

Here's the letter:

Glenn Close c/o Catherine Olim

Dear Glenn,

Greetings from PETA, where you have many fans. Congratulations on your Emmy win! Since you wore Giorgio Armani to the Emmy Awards, we are obliged to alert you to a distressing situation that has arisen with the company. We've been in talks with Armani for the past few years, asking the designer to drop fur. We showed his senior design team PETA's four-minute video—which documents how animals on fur farms are strangled, electrocuted, and skinned alive—and a few months later, Armani told Time Magazine that his meetings with PETA, "convinced me not to use fur." Unfortunately, he's gone back on his word; his new collections are full of fur and even include fur-trimmed coats for babies and kids.

We ask that you please use your considerable influence with Mr. Armani to urge him to keep his word and leave fur out of future collections. We also ask that you consider wearing fashions from some of the wonderful fur-free designers such as Calvin Klein, Ralph Lauren, and Stella McCartney.

Thank you very much for your consideration.

Sincerely,

Dan Mathews
Vice President
PETA

Posted by Christine Doré

timeinc / CC

So check it: Last year, Giorgio Armani told Time magazine, "I spoke with the people from PETA, and they showed me some materials that convinced me not to use fur." All well and good right? I mean, who could wear fur—let alone mass produce it—after seeing where it really comes from!

WRONG!

Armani's fall collection includes (gag!) fur coats for babies (so, so wrong), floral-printed fur coats (don't try and dress up what it really is), fur-hemmed skirts (no thank you!), and fur-trimmed jackets (hell to the no). As you can imagine, we're going postal up in here. But instead of disrupting his shows during Fashion Week in Milan last week, PETA is aiming higher—at the stars, in fact.

PETA Senior Vice President Dan Mathews, in all his fabulousity, hit 'em where it hurts …. TomKat anyone?!

Check out the full text of Dan's letter to Tom and Katie below, and make sure to leave a comment to tell us what you think.

PETA is sending similar appeals this week to Kristin Chenoweth, Glenn Close, and Heidi Klum, all of whom wore Armani to the Emmys on Sunday. Ew, right?

September 23, 2008

Tom Cruise and Katie Holmes
c/o Jeff Raymond

Dear Tom and Katie,

Greetings from PETA, where we've always admired your fur-free personal style. Because you are among the most highly visible wearers of Giorgio Armani, we are obliged to alert you to a distressing situation that has arisen with the company. We've been in talks with Armani for the past few years, asking the designer to drop fur. We showed his senior design team PETA's four-minute video—which documents how animals on fur farms are strangled, electrocuted, and skinned alive—and a few months later, Armani told Time magazine that his meetings with PETA, "convinced me not to use fur." Unfortunately, he's gone back on his word; his new collections are full of fur.

Most shockingly, his collections include fur coats for babies and kids. Please be vigilant about any packages that Armani sends for Suri, as they could include bunny fur from his toddler lines. We imagine that Suri, like other children, has a natural affinity for animals, which is why we find it shocking that Armani is not only breaking his fur-free promise but also trying to lure children into fashion derived from skinned rabbits. We also ask that you please use your considerable influence with Mr. Armani to urge him to keep his word and leave fur out of future collections and that you consider wearing fashions from some of the fur-free designers such as Calvin Klein, Ralph Lauren, and Stella McCartney.

Thank you very much for your consideration.

Sincerely,

Dan Mathews
Vice President
PETA

Posted by Christine Doré