Sound the alarm! Yet another emergency services department in California is facing a financial crisis. This time it's the police department in Vallejo. PETA has offered to help by paying the department to run our pro-vegan ad on Vallejo's police cruisers.

Police departments across the country say that their goal is "to serve and protect." If Vallejo police chief Robert Nichelini allows PETA to serve our message to his community, no doubt many residents will make changes to better protect animals, the environment, and their own health.

Posted by Karin Bennett

To the thieves who helped themselves to a "clubhouse climber" that was in the yard of a small day-care center in Syracuse, New York, we'd like to say, "Thanks!"

Sure, it was deplorable for them to steal from a day-care center—but because they did, PETA now has an opportunity to save the lives of countless animals and children. We've offered to replace the stolen item with a jungle gym that features ads that make the connection between skyrocketing childhood obesity rates and meaty meals—and encourage healthier vegetarian fare.

In our letter to the day-care center operator, Mary Jarvis, PETA's Tracy Reiman points out that eating meat and other animal products feeds the childhood obesity epidemic and contributes to the rise of type 2 diabetes and early signs of heart disease in children.

We think our proposal is a real win-win for the day-care center. What do you think?

Posted by Karin Bennett

As though it were a gruesome scene in a horror movie, a Canadian Greyhound passenger found himself in the hands of a highly disturbed man this past weekend while en route from Edmonton to Winnipeg. Passengers riding the bus reported that Vince Weiguang Li jumped on top of 22-year-old Tim McLean and began stabbing him repeatedly before cutting off his head and allegedly consuming some of his flesh. Parts of McLean's ear, nose, and mouth were found in Li's pocket.

This tragic incident will certainly leave scars on the minds of the other passengers and the victim's family and friends. While it isn't every day that a human is violently attacked and eaten by another human, it's worth noting that it is the norm for many people not to give any thought to the fact that restaurants are serving flesh that comes from innocents who were minding their own business before someone came after them with a knife. How amazingly and conveniently compartmentalized the human mind is…

To stress this very point, PETA will be running an ad in the Portage Daily Graphic comparing the similarities between this gruesome bus butchering and the acts of cruelty and killing performed every day by the meat industry.

View image

The horror that cows, chickens, and pigs face on factory farms goes on for a long time too. Chickens are violently tossed into cages with dozens of other birds and forced to live amid their own waste. Baby pigs have their testicles ripped out without any painkillers. And male calves are starved and chained inside tiny stalls until their flesh becomes soft and milky white before being slaughtered for someone's veal dinner.

PETA is running the ad to make people rethink the proposition that it is, rightly so, a criminal act to kill and eat our own kind but that it's "OK" to kill every other species but our own and eat them.

This one's a beauty. Vanessa Carlton, whose latest album, Heroes and Thieves, has been making critics go all gooey for a few months now, is the star of a new PETA ad to help prevent animal overpopulation as part of our Animal Birth Control Campaign. Check it:

And just so you can have it playing in your head for the rest of the week, here's A Thousand Miles.

Jenna Jameson, modeling PETA’s “Kentucky Fried Cruelty” T-shirt in August

It’s a “tease” in the sense that the new ad we’re doing with Jenna Jameson isn’t going to be launched until March 10, as part of Los Angeles Fashion Week. But I can tell you that it evokes screen siren Bettie Page (think Jenna in a black wig and a pleather bikini), the tagline is “Pleather Yourself,” and it’s sexy as hell. Here’s what Jenna says about the ad, which was shot by celebrity photographer Gavin Bond:

"I've worn a lot of pleather in my life. Anybody who knows me knows that I've kind of lived half my life in it. I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side."

Thank you, Jenna Jameson! And you can find some more information about great alternatives to buying leather (in addition to just, like, not buying it), right here. Be on the lookout for Jenna’s new ad on March 10—it’s kind of spectacular.

With all the constant chatter about 16-year-old Jamie Lynn Spears' pregnancy announcement, this seemed like an ideal time to air our “Sex Talk” ad, which draws a connection between irresponsible animal guardians who refuse to spay and neuter their pets, and parents who are a bit too blasé about having that awkward chat with their kids about birds, bees, and other such reputedly promiscuous creatures.

The ad will be running in Ms. Spears’ home state of Louisiana this week to remind residents of the Bayou State that animal overpopulation in this country has extended well beyond crisis proportions, and that anyone who cares about their dog or cat should have them spayed or neutered immediately. Fortunately, the ad itself is a lot funnier and less preachy than what I just wrote, so you should check it out if you haven’t seen it yet. You can also read Fox News’ take on the story here. The “Sex Talk” ad, and its companion piece “Buy One, Get One Free” are below—stay tuned for the third installment, which is coming out in a couple of weeks (that’s what’s called a teaser!). Check ‘em out:

Ron Jeremy has been, um, a really big supporter of PETA's work to help cats and dogs for a long time, and this Friday he took some time out of what I can only imagine was a ridiculously busy night at the Adult Entertainment Awards in Las Vegas to unveil his "Too Much Sex Can Be a Bad Thing" ad, aimed at reducing cat and dog overpopulation by promoting spaying and neutering.

Here are a few pics from the event, followed by Ron's awesome PSA for us. Admittedly, this may not be the first time that Ron Jeremy has posed naked for the cameras, but it's a hell of an ad nonetheless. Oh yeah, and the shirt he's wearing in these pics is priceless ...

Australian supermodel Imogen Bailey has helped us with numerous campaigns over the years, speaking out on issues as diverse as the fur industry, rodeos, and elephants in captivity. And she’s just launched a whole new website devoted to educating people about animal rights and giving animal-lovers a forum to discuss the issues. So I wanted to give it a quick shout out: You can check out Imogen Bailey’s ImForAnimals here. But before you go, have a look at this stunning ad she made to let people know about the cruelty behind rodeos. You’re a star, Imogen.

Australian singer, actress, and long-time vegetarian Sophie Monk is as compassionate as she is beautiful, which is why she jumped at the chance to star in this beautiful ad promoting vegetarianism.

Sophie is super hot right now, and not just because she’s lying on a bed of chili peppers. She was in Date Movie and Click last year, she’s set to star in Scary Movie 5, and she absolutely killed it in a guest spot on Entourage last season. And I’d be remiss not to mention her amazing cover of the classic Salt ‘n’ Pepa track “Push It.” The video for “Push It,” directed by Sophie’s fiancé, Good Charlotte guitarist and fellow animal rights supporter Benji Madden, became an online hit almost immediately.

Check out what Sophie has to say about being vegetarian, animal testing, and other animal issues in this exclusive behind-the-scenes video from the photo shoot:

Update: Following the success of Alicia’s PSA, Sky News put together a wonderful retrospective of PETA’s many naked ads and protests over the past year. You can check out the picture gallery here.

The folks in Houston were severely deprived yesterday, when their cable provider decided at the last minute (literally) that it would pull Alicia Silverstone's super sexy new pro-vegetarianism ad, which had already been approved and paid for. Comcast Cable told us that they had banned the spot "because she is naked," despite the fact that the ad has already aired on numerous news programs worldwide. Besides, as PETA Vice President Dan Mathews pointed out in a staff meeting today, they showed Holly Hunter's naked ass on Saving Grace the other night, so, um, what's the problem here, Comcast?

We had picked Houston because it consistently ranks in the top ten least healthy cities in the country, so we figured they could use some good diet advice (honestly, who in their right mind would turn down friendly diet advice from the beautiful Alicia Silverstone?), but Houstonians need not despair. As PETA President Ingrid Newkirk puts it,

"Houston viewers can still go to PETA.org and get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit—chock full of delicious recipes—that will make them drool for an entirely different reason."

And finally, because I love it so much, here is the ad again. Alicia, you are gorgeous.

Alicia Silverstone’s Sexy Veggie PSA
Order a FREE vegetarian starter kit at GoVeg.com

I would comment on this, but I'm still pretty much speechless. It may be one of the greatest videos ever created. Check it out:

There are some more pics and info here.

As regular readers of this blog will know, PETA President Ingrid Newkirk is a huge fan of Formula 1 racing. Which means that she is incredibly knowledgeable about things like who has the best pit crew or which motor oil is better. Well, with the nation focused on dogfighting right now following the Michael Vick indictment, a Castrol Motor Oil ad that has been running on SPEED TV which appears to glorify the blood sport has been rightly upsetting a lot of animal lovers. Here's what Ingrid wrote to the company:

"As you know, Michael Vick, NIKE, and the NFL are in the deserved hot seat now for not immediately resigning, pulling ads, and pulling Mr. Vick, respectively. Your ad is "a fight to the death" in a back alley. Everyone realizes that cars don't fight to the death, dogs are made to. It has a sign saying "FIGHT" on the makeshift fence and on your site it refers to it as the "sickest" contest. … I have used your product for decades, even loved smelling it in the old days at the racetrack before synthetics came along, and hate to see a furor over Castrol. Thank you.
Ingrid Newkirk, President, PETA"

After Ingrid contacted Castrol about the ad, the company immediately responded by assuring us that that while their ad agency was thinking "boxing match," they recognized that the imagery associated with the text implied a dogfight, and they're already working to revise their commercial so that no one will get the impression that dogfighting is something to be anything other than horrified by. With the massive attention to this issue that Vick's case has created, I'm hoping that this will be just one in a long chain of events that will see the blood sport condemned, prosecuted, and ultimately wiped out for good. Thanks, Castrol, for doing the right thing—and thanks to everyone who contacted us about this.

A little while back, I wrote about the worldwide competition that the Young Guns ad agency held for people in the advertising industry to make a new PETA PSA. The official winner of that contest was "Your Parents Do It: Don't Block It Out", a brilliant idea put together by the BBDO Agency in Montréal. But over the past few weeks, we've been tallying up votes from our "People's Choice" portion of the contest, and the winner has just been announced. I like that they picked a chicken for this one, because these birds (who aren't even protected by the same inadequate anti-cruelty laws that apply to other farmed animals) have pretty much the roughest deal of any animal on the planet. The ad really speaks volumes, in a darkly humorous sort of way. Check it out—and, if you haven't already, you can see all the runners-up here.

Being outspoken, sexy, and super talented are three things that pretty much sum up Garbage frontwoman Shirley Manson in a nutshell. Of course, I say Garbage frontwoman, even though she’s currently on hiatus from the band doing her own solo thing, because being the emo boy that I am at heart, I’ll always love her for the 1995 Garbage song Only Happy When it Rains. But that’s another story for another time I guess . . .

Anyway, I was really excited to get to work this morning and see Shirley starring in a new anti-fur ad for PETA Europe. And whether you’re into Shirley’s music or not, there’s no denying that this is a powerful ad that will really get people thinking about where fur and fur trim really come from.

The folks across the pond report that the ad is getting mad press over there, and they’re getting lots of good feedback from the fly-posting they did in Shirley’s hometown of Edinburgh. I just found out that we have a US version of the ad as well, and if you’re interested, you can win some cool PETA stuff signed by Shirley here. Feel free to enter of course, but be forewarned, when it comes to music memorabilia I’m like Charlton Heston and his gun collection, so they’ll have to pry the T-shirt signed by Shirley out of my cold dead hands.

Just kidding . . . sort of.