So most people know PETA for our flashy naked protests and work with celebrities to speak out against cruelty to animals. If you live in the Norfolk, Virginia area, you may know PETA as the group that drives around the mobile low-cost spay/neuter clinic or delivers free dog houses to low-income areas.

But unless you’re the CEO or executive of one of the more than 80 unfortunate companies we target through our “shareholder advocacy” program, you may not know about the behind-the-scenes work PETA does to improve the lives of animals worldwide. Through this program, we purchase small amounts of stock in companies that abuse animals in some way—whether for food or clothing or in animal tests—and then use our position as stockholders to submit shareholder resolutions calling on the companies to adopt better animal welfare standards (or in the case of some companies, to adopt any animal welfare standards). We’ve won major victories for animals through using this tactic, like getting Carl’s Jr. and Hardee’s to adopt improve their animal welfare practices and getting Dow Chemical to reduce the number of animals killed in its tests.

Our work in this area was recently recognized when As You Sow—an organization dedicated to promoting corporate responsibility—named PETA the most active group in shareholder activism…a title we’ve now held for the fourth straight year in a row. That means that PETA submits more of these shareholder resolutions than any other non-profit organization in the country, regardless of the issue.

These efforts were also discussed in a recent Orlando Sentinel article about PETA, which you might want to check out.

Oh, and don’t worry: while we may not show up to companies’ shareholder meetings in the buff, our “I’d Rather Go Naked Than Wear Fur” campaign won’t be going away any time soon.

--Matt

Posted by Matt Prescott, Assistant Director of Corporate Affairs