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Or, rather, holy smokin'

If Joanna Krupa's previously released ad about animal adoptions somehow escaped anyone's attention, today the supermodel and Dancing With the Stars alum joined PETA for a protest outside a Los Angeles pet store to reveal the racier version of her compassionate message.



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Joanna is taking action against pet shops and puppy mills that cash in by selling animals. Not only did she pose for several sultry ads with a bevy of rescued dogs and participate in the protest today, she also did a behind-the-scenes interview for us and discussed the ad yesterday during an appearance on Lopez Tonight, where George Lopez called her new ad "the hottest photo in the history of animal cruelty prevention."

Joanna aims to urge all future companion animal guardians to adopt animals from shelters, where millions of animals wait for their forever homes. She says, "[T]hey're in these little tiny cages, and all they're doing is breeding their whole life. It makes me so angry that our government doesn't do anything about it. So I am!" No matter if a person is determined to get a puppy or bent on a purebred (or even a purebred puppy!), there's no excuse to buy a puppy or a kitten from a pet store or breeder. Ever. Period.

Posted by Karin Bennett



Comments


While I understand and completely agree with the message of the ad, and I think it takes a lot of guts to pose like that, I'm still not convinced on the approach. I don't understand why she must be nude. The "rather go naked than wear fur" campaign made sense, but in this particular one, the fact that she is naked and sexy detracts from it, making it seem more about a sexy woman first, and adorable puppies second, y'know? An angel can be equally angelic and compassionate while wearing some beautiful clothes...

Posted by: Hlessirah | December 1, 2009 05:58 PM

This is awesome!!! I love it!! One of the best ads yet! Way to go PETA yall rock!!! :)

Posted by: Ki | December 1, 2009 07:45 PM

@Hlessirah: I agree. It'll get people's attention, but there will probably be more people just salivating over the woman instead of absorbing the message.

Posted by: MH | December 1, 2009 08:10 PM

While it might be true that the message could have gotten across with her clothed, the answer to the question, "why did she have to be naked", is simple. You noticed the ad didn't you?

Posted by: ME | December 1, 2009 10:50 PM

she is beautiful in her own skin. Not only are these fur hags cruel but they are insecure in their own skins that they have to wear another specie's skin. that is just sickening.

Posted by: roxanne | December 2, 2009 03:17 AM

Get over the nude thing guys geez.... It's a message! And a good one!!!! You go Peta! She is beautiful w/out Fur ... unlike some hags out there who think they look sexy in "dead animal fur".. wake up hags!!!

Posted by: Carla | December 2, 2009 10:31 AM

can i bare all? i'd get some attention for peta *winks*

Posted by: sexylady | December 2, 2009 12:59 PM

Beautiful!!!

Posted by: Carla* | December 2, 2009 01:47 PM

I think the ad is beautiful and meaningful. So what if she is nude - I don't know about you, but I wasn't born in a 3-pc suit. We were born pure and naked, and the body is a beautiful thing. Pure and innocent, like the animals we need to protect.

Posted by: Leslie | December 2, 2009 07:03 PM

I loved the latest PETA ad..OMG it is beautiful and effective. If the catholic church would focus more on it's priest pedophilia and their spending non-profit money on political agendas then they wouldn't have time to marginalize women and their beuaty. When is congress going to step-up to these churchs and make them declare political moneys as not elligible or non-profit status. the CATHOLIC CHURCH is an abomination!!!

Posted by: gary | December 3, 2009 10:07 AM

What is wrong with the nudity??? Why are the churches so offended??? Hello???? Remember Adam and Eve, the bible?????

Posted by: michelle | December 4, 2009 02:02 PM

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