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Hey, NBC: We'd like to know … if a family-friendly announcement against abusing turkeys (who live in dark, ammonia-filled sheds where workers clip their beaks, break their legs and wings, and crush their heads) doesn't meet your standards, then what does?

When we first submitted our newest commercial to NBC in the hopes of running it during the Macy's Thanksgiving Day Parade, the station asked us to give more information about the cruelty behind turkey slaughter to back up the statements made in the ad. But even after we sent the network this New York Times article chronicling the grisly facts about turkey factory farming, it nixed the ad, claiming that "this commercial does not meet NBC Universal standards."



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We made this commercial with the parade's kid-centric audience in mind, hoping to empower children to make informed, healthy, and humane decisions about their diets and to stand up for those decisions.

While NBC's standards are a bit foggy, we've made sure that ours are crystal clear.

Posted by Logan Scherer



Comments


What is wrong NBC? Too much truth for the public?
Good job PETA!

P.S. I like the new blogger...Logan...he's great!

Posted by: Casey | November 23, 2009 01:58 PM

I love the commercial! Guess people just don't want to know what they are putting into their bodies. Good job, PETA! Love it love it love it!

Posted by: Rochelle | November 23, 2009 03:33 PM

yeah it is a funny commercial, and yeah NBC allows way too innapropriate meat commericials but why don't you guys try to make a commericial that you know will actually GET on tv.

Posted by: Brandon Joule | November 23, 2009 06:29 PM

That is fantastic!!!! So sad NBC is discriminating against the cruelty free members of society. Now that is thinking outside the box, good job PETA! Heck even if it was aired Friday you could get people to put down their leftover turkey sandwich.

Posted by: Alicia | November 23, 2009 07:06 PM

I know this is difficult for you to understand. Animal torture is never a family friendly or kid friendly subject.

Posted by: Jackie | November 23, 2009 08:34 PM

NBC is just another branch of corporate America led by carnivores and destroyers of the planet.

Posted by: Brien Comerford | November 23, 2009 08:40 PM

PETA...you once again have outdid youself!!!
Please never give up on your fight to save these brilliant animals!!
NBC, you should be ashamed of yourself once again!!!!

Posted by: Sandra Kirchberger | November 23, 2009 08:47 PM

Two words: NBC sucks in these present days. (OK, that's more than two words, but besides the point.)

First, NBC rejected the "Veggie Love" Super Bowl ad because it "did not suit the family-friendliness of the Super Bowl". Uhhh, last time I checked, NBC, you air Victoria's Secret ads, Janet Jackson's wardrobe malfunction, and even Marlboro miles, all during the Super Bowl. And you have the gall to call THAT family-friendly? Oh, and NBC is so surgically stitched to Murder King and McCruelty and KFC that NBC gets by on nothing but chicken fingers.

If I set up my own TV station, I'd allow PETA ads and PSAs to be aired all the time, including "Veggie Love" and "Grace", to name a couple. I'd even set up a blacklist of people who support animal cruelty, e.g. Kylie Minogue.

Anyways, about the ad -- a very neat ad. Too bad the sucky NBC execs deemed it "inappropriate" when it actually isn't. Can they SEE advertisements? Maybe NBC should relocate themselves to a country that bans seeing advertisements, since they won't be affected by any laws there.

~gets to work on sending off a long letter to NBC, ordering a staff relocation based on their poor review of the "Grace" advertisement~

Boy, is NBC gonna get it...

Posted by: Vic | November 23, 2009 10:50 PM

Cowardly NBC gotta stick with the status quo, wouldn't want to 'ruffle any feathers'. Thanks Peta for trying to bring awareness of the sufferings of birds who truly do have alot more than their feathers ruffled.

Posted by: lynda downie | November 23, 2009 11:10 PM

Family friendly? I wouldn't exactly consider that family friendly. While I understand the need to express the truth, I think there are better ways to do so than disgusting people.

Posted by: Kevin | November 24, 2009 01:49 AM

The commercial is awesome! It's too bad NBC can't grow a set and play it during a high ratings time and get the knowledge out there.

Posted by: Robyn | November 24, 2009 03:23 AM

Thank you for not using naked women to get your point across. As an animal rights advocate and a feminist I have been deeply troubled by many of PETA’s attention getting tactics over the years.

I congratulate PETA on using a more creative way of getting their point across and shame on NBC for being scared of the truth.

Posted by: Miriam | November 24, 2009 11:05 AM

So NBC has standards, do they? Well how about the ads on NBC for Ashley Madison.com? The place to go to have an affair - for those poor people in a bad marriage! Some standards, NBC!

Posted by: Mary Scott | November 24, 2009 11:46 AM

Love the commercial - I thought NBC was open to all opinions. Guess not...
Don't watch them often enough to care anyways. Might watch the parade if my hubby will let me and we are not too busy. Sad he'll miss out on that one.

Posted by: Janet Chung | November 24, 2009 03:03 PM

This absolutely disgusts me. A post by Mary Scott beat me to my point. NBC has standards!??! They won't play a commerical about what happens to turkeys on factory farms in order to enlighten the public about atrocities to animals in the hopes of stopping them, but they'll play a commercial for a website that let's you cheat on your spouse as discreetly as possible. What a bunch of f*ing losers!!! Please be sure to throw that point in their faces. You don't condone animal abuse by not airing a harmless commercial that provides facts, but condone infidelity by airing one that does nothing but appeal to selfish wanton that will destroy families and marriages. NBC execs need to have their heads checked! Morons! They need to get their priorities straight. I will not watch NBC again! Keep fighting PETA!

Posted by: Jen | November 25, 2009 10:41 AM

Thank you PETA for creating an anti-animal cruelty ad that does NOT degrade women. It is about time! I am so happy to see this type of ad as a veg woman, and feel that the message made in this commercial will resonate with more people than any misogynistic ad of your past! Right on!

Posted by: Shannon | November 25, 2009 10:42 AM

I totally support PETA's mission. While I eat meat, I strongly oppose the cruelty of factory farming. That being said, this is my message to PETA in response to this blog post: You've got to do a better job of communicating your message! You've also got to do a better job of arguing with NBC! The "article" you cited from the NYT that "proved" turkey were being mistreated was an opinion piece! You cant use an editorial as proof of something, it is by definition an opinion! I'm sure PETA would be able to find some concrete documentation of the accuracy of your commercial's allegations about turkey farming. That way, if NBC continued to shut you down you would have a leg to stand on when complaining to the FCC. Get it together guys! Don't be to righteous to be effective!

Posted by: Henry | November 25, 2009 11:31 AM

I love this spot. Love it love it love it. However, those who are calling out NBC for some sort of double standard are missing the point: this ad is not appropriate for a child-friendly show, anymore than an ad for Lucky Charms would be appropriate during a showing of _Special Victims Unit_. Of course NBC has no desire to ruin the "holiday mood" DURING A HOLIDAY SHOW. (The spot uses the word "poop", for goodness sake.) What _would_ be a double standard is if they refused to air the ad at ANY TIME. PETA should give that a try, and if THAT doesn't work then they'd a cause for crying foul (no pun intended).

Posted by: Warren B. | November 25, 2009 09:30 PM

I can't believe they banned this commercial when they show all the starving children with bloated bellys and mistreated animals.

Posted by: Patti slater | November 25, 2009 10:39 PM

how do i post this video on youtube? everyone is saying Happy Thanksgiving gobble gobble, f*cking pigs i would love to post this video

Posted by: nicole | November 26, 2009 11:08 AM

I notice you screen comments on your Youtube videos... Y'all don't exactly favor open debate now, do you? It would lend a lot more credibility to your organization if you allowed people to speak their minds there. The way it looks now is very one-sided. I'll stop talking now since I know you'll delete this too.

Posted by: trixen | November 26, 2009 11:47 AM

I think the ad probably got more publicity because NBC rejected it. Thanks NBC!

Posted by: Mike | November 26, 2009 01:10 PM

To make an arguement: The Superbowl is not aimed towards children. Children is not their demographic. The parade is more children-oriented (i.e. playing up Santa's existance.) There might be 2 million complaints about not showing the ad, but compare that to over 50 million complaints about an ad like that. I would have liked an ad to be shown during the parade, but nothing that will scare children and anger parents. Maybe use some silly slogan like, "Turkeys R Friendz."

Posted by: Taylor | November 27, 2009 08:43 PM

while I enjoyed the ad and got a good chuckle out of it, I can see why NBC would reject such a commercial to be played during a family/child oriented program. I would like to see PETA clean up its act in terms of its reputation- no one will take us seriously as long as silly stunts like this occur. hopefully I can work for PETA someday and help it to find a middle ground that the general public will accept in terms of its PR.

Posted by: Kristin | December 1, 2009 05:19 AM

This commercial is honest and to the point to educate, but if you had made it a little less scary then perhaps more would have been able to view it. Go politely at first, get the message out to those who fear the truth, you want to entice their interest rather than reject it's banter for the fanatical animal lover...that which I am myself.... I love the truth to how this commercial was displayed, but your goal is to capture the interest of the most resistance.
You do know our economy thrives off the seasonal turkey industry, so if you stop eating turkey then livelihoods are taken away. This is a tuff one, it's either the pocket book or the life of a Turkey. How can we change this?
By the way our household did not have Turkey for Thanksgiving.

Posted by: Barb Stehman | December 3, 2009 12:57 PM

Well I can see why it's banned. Make it a bit mor subtle next time although for a cause like this, direct to-the-point is the best.

Posted by: Alex | December 3, 2009 05:26 PM

To all the people complaining that this ad was too over the top, I have a question. How would YOU aptly describe the disgusting realities of factory farming? It's so easy to sit there and slam PETA for telling it like it is from the comfort of your homes, isn't it. You're not actually living the way a factory-farmed turkey is. How would you like to be locked up in a cage with seven people, growing filthier and dirtier by the day, then dunked into a tub of scalding water while your torturers laugh as they watch you writhe and squirm in agony? Doesn't sound very pleasant does it? So maybe now you see that there is NO "NICE" WAY to describe it.

Posted by: Maria | December 5, 2009 04:41 AM

thats too bad that NBC has to be so selfish and it is also sad that so many people are not aware of the torture these animals go through just for a meal...it's disgusting to me.

Posted by: Leah Sadallah | December 8, 2009 12:34 PM

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