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Mario Barth is a trendsetter in the tattoo world—he owns and runs the internationally renowned Starlight Tattoo, hosts the annual Biggest Tattoo Show on Earth, and has a loyal celebrity clientèle.

Mario might look tough, but he has a soft spot for animals. That's why he's taking a stand for those exploited by the fur industry and is starring in PETA's latest "Ink, Not Mink" ad.

Yesterday, Mario unveiled his ad at the star-studded opening day of this year's Biggest Tattoo Show on Earth:


Uh, which one's the real Mario and which one's the ad?
Mario Barth
Tommy Lee, who starred in his own "Ink, Not Mink" ad, checks out the latest in the series.
Tommy Lee

Eager for more? Go watch the behind-the-scenes interview to see what Mario has to say to anyone who wears fur.

Posted by Liz Graffeo



Comments


Getting the ink community behind us is huge! Now how about not wearing leather over your body art?

Posted by: Pamela Ernest | October 2, 2009 07:12 PM

If he abhors fur he's heading in the right direction.

Posted by: Brien Comerford | October 2, 2009 08:22 PM

Thank you Mario! You Rock!

Posted by: Tammy | October 3, 2009 09:07 AM

Your the best Mario... a man with class and sensitivity!

Posted by: carla l | October 4, 2009 02:28 PM

It's really cool of him to support such a great cause. I hope people in the tattoo industry will follow in his footsteps.

Posted by: Michelle | October 5, 2009 10:38 PM

there is something so heartwarming about a man full of tattoos, totaly rock n roll, standing up for defenceless animals. well done
mario.

Posted by: emma | October 6, 2009 03:52 AM

He seems like such a tough guy but must have a huge heart to be fighting for animals. Thank you Mario, you are an amazing and honorable guy!! Keep up the good work.

Posted by: flo77 | October 8, 2009 07:08 PM

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The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

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