Get Active | Living | TV | Shop | About PETA | Donate Now

I thought that getting Tom Cruise to squirm uncomfortably during the premiere of The Jay Leno Show would be the program's most misguided attempt at "fun." Wrong.

Apparently, Jay Leno's stint as a teenage employee under the Golden Arches got execs at NBC and McDonald's thinking that the talk show host should feature a month-long promo for the fast-food giant on his new program.

With the news that McCruelty is slated for some prime-time exposure, out came PETA's "chickens." They greeted audiences lining up for yesterday's taping of The Jay Leno Show with news that McDonald's refuses to adopt an improved slaughter method called "controlled-atmosphere killing" (CAK). McDonald's American suppliers still use an archaic killing method that causes countless birds to suffer broken wings and broken legs, have their throats cut while they're still conscious, and be scalded to death. Even McDonald's own advisers agree that the company should eliminate the worst abuses by switching to CAK, which is already used by McDonald's European suppliers.


It looks like someone's trying to start a conga line, doesn't it?
Burbank

Ever the optimists, we're crossing our fingers in the hope that Mr. Leno will use his influence to convince McDonald's to help billions of birds.

Stay tuned for updates.

Posted by Karin Bennett



Comments


What a great picture!
You guys and birds did a great job!
And you look so cute!! How can anyone hurt a chicken after looking at those cute PETA chickens!!
YOU ROCK!!!!

Posted by: Shari | October 7, 2009 06:30 PM

If Mr. Leno does not support the humane treatment of animals it will verify that he's a morally cretinous blowhard.

Posted by: Brien Comerford | October 7, 2009 08:45 PM

cute headline, Karin : )

Posted by: Anna W. | October 8, 2009 08:17 AM

Why is Europe so far ahead of us in animal cruelty reform?? Is it because the USA is all about the $$$$$$ ??

Posted by: Pamela Ernest | October 8, 2009 08:41 AM

So I guess Leno is showing his true colors!

Posted by: Tula | October 8, 2009 11:53 AM

this picture makes me so hungry

Posted by: trevor | October 9, 2009 08:08 AM

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)





Post this story to: tagFacebook tagDigg tagdel.icio.us tagNewsvine
More:
 

Recent

Archives

Feeds

Commenting

You are not signed in. You need to be registered to comment on this site.

Disclaimer

The views expressed here are those of the author alone, are subject to change, and may not represent the views of PETA. They are being provided for informational purposes only and should not be construed as legal advice. Except where third party ownership or copyright is indicated or credited regarding materials contained in this blog, copying, reproduction, or redistribution of any of the documents, data, content, or materials contained in this weblog for personal, noncommercial use is enthusiastically encouraged.

About Us Contact Us