Sep02
You Choose the Next PETA Billboard
Posted at 01:34 PM | Permalink
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Comments (57)
Everyone seemed to have something to say about our recent billboards in Jacksonville, Florida. Some people loved one or both, while others loathed the first and were bored by the second. But regardless of where you stood, please help us decide what billboard should go up next.
We've narrowed the options down to four billboards that make the point that a vegetarian diet is brain food. First, read this and then please vote for your favorite billboard, invent your own, or heck, even tell us not to run any of them. It's in your hands.
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A recent article in New Scientist reveals that researchers at the University of California in Los Angeles have discovered that as people age, the bigger their body mass, on average, the smaller their brain, "with the frontal and temporal lobes - important for planning and memory, respectively - particularly affected."
No wonder Grandpa can't remember where he put that "Double Down."
Since a vegan diet (no fatty, cheesy crap) is almost guaranteed to make you slimmer, it can likely also increase your odds of staying sharp as you age. Our four billboards drive home the point that a pure vegetarian diet is a smart diet. Cast your votes here.
Posted by Karin Bennett
TAGGED:
Comments
Brain food - a balanced diet.
'nuff said.
Posted by: Mel | September 2, 2009 03:01 PM
non-offensive
Posted by: Jill | September 2, 2009 03:10 PM
How about:Go Lean
Go Green
Go Vegetarian
and show a man and a women looking really fit and healthy and sexy!
Posted by: Shari | September 2, 2009 03:52 PM
Opps! I think it should go like this: Be lean - Go green
Go Vegetarian
There, I think that is better!
Posted by: Shari | September 2, 2009 03:55 PM
These are so cute! I love the Einstein billboard!
Posted by: Summer | September 2, 2009 04:03 PM
That Einstein billboard is just too cute!!
Posted by: Jimbo Duggins | September 2, 2009 04:04 PM
If you swap the pictures for the first and the last, it would work a lot better!
Posted by: mrc | September 2, 2009 04:04 PM
The Einstein one is great! It looks cute and the message is awesome! All these billboards have good points though. I <3 PETA :) Go Veg!
Posted by: Emily R. | September 2, 2009 04:10 PM
I like #2, although #3 is cute.
Posted by: Rennek | September 2, 2009 04:10 PM
i <3 the einstein one!
Posted by: Shazzie | September 2, 2009 04:13 PM
i love the first one. so funny and that dude is so gross!!
Posted by: Beth | September 2, 2009 04:26 PM
I like #3 the best, with #2 coming in a close second. #3 provides an actual fact, which none of the others do. #2 gets the message across simply.
#1 and #4 to me are just kind of mean and don't even really have any shock value. #1 says to check "the study" but doesn't give any information as to what study to check.
Honestly I am disappointed by all 4 of these. I think PETA could do a lot better.
Posted by: Eric S | September 2, 2009 04:27 PM
Love them all, but the Einstein one is too cute!!!
Posted by: Claudia DeSantis | September 2, 2009 04:33 PM
Keep it non-offensive please. You catch more flies with honey than vineger, I know that's not vegan but you get the point. :) People should be attracted to the vegetarian lifestyle, not made to feel that we're downing them.
Posted by: Cindy | September 2, 2009 04:35 PM
I like the first with the fat dude:)
Posted by: Tim T. | September 2, 2009 04:39 PM
what about....
GIVE CHICKEN THE BIRD. GO VEGETARIAN.
Posted by: Grace | September 2, 2009 04:41 PM
#1 is my fave
Posted by: Lou | September 2, 2009 04:41 PM
Okay. Some more annoying ones: Save the coral, don't look so horrible! Don't pant, try a plant! Stop the run, just not fun! Hit the mat, stop chomping on that! Duck the flu, that ****'s all over you! Stop with all that oil, you're getting a boil! Sing for glory, you won't bust a floory! Go to a party, you won't be called ***ty! Start the party, here comes smarty! Stop all the rot, we'd like that a lot!
Posted by: barb | September 2, 2009 04:56 PM
I'm not sure I like any of these in terms of making a veg lifestyle and diet more attractive. I think people will be put off by them or, in the case of the "Smart Choice" board, not impacted. Perhaps a teaser campaign, where intro the results of the study .... start with Einstein? I'm a former advertising and marketing person, just my 2 cents.
Posted by: Deb Merskin | September 2, 2009 05:05 PM
My vote goes to Einstein! Eat healthy be smart!!!
Posted by: Shallu | September 2, 2009 05:32 PM
Sexy people are Vegetarians!
Posted by: carla | September 2, 2009 06:14 PM
PETA, you are so great for being blunt and funny about really serious issues. Thanks for taking on obesity and health issues while also saving animals!
Posted by: rider8 | September 2, 2009 06:45 PM
"Eating meat makes your penis smaller" ... now, that would work wonders!
Posted by: Alex Macias | September 2, 2009 07:23 PM
Number 2 doesn't seem very convincing, since I know most people these days are attracted to pretty pictures. I'd go with number 1, I think lots of people get influenced to do something with a picture like that. The model in the picture looks like a lot of people in America and many can relate to it.
Posted by: jimmy | September 2, 2009 07:37 PM
I love them all but Einstein is my favorite!
Posted by: Rachel | September 2, 2009 09:07 PM
Einstein was not a vegetarian. Leonardo Da Vinci was !
Posted by: Brien Comerford | September 2, 2009 09:57 PM
yeah going vegan is a smart choice, this implied a commonsense approach. scratch number 3, einstein only tried vegetarianism briefly towards the end of his life, a bit toom greenwashy. i chose number 1 over number 4, tough choice.
Posted by: vegancoin | September 2, 2009 10:12 PM
The ads are clever but is there a chance that by focusing on larger people we are being rather negative. We're basically saying "don't be like these people" whereas would a more positive message be instead "be more like us". The Einstein one is the best of the 4 though.
Posted by: Stefan | September 2, 2009 10:40 PM
They are all very awesome, with good points. However, the Einstein one is adorable.
Anyways, I was wondering.
What about PETA slogan saying: "Silence is not golden!" You know like in the movies, it's "silence is golden"-which means of course to not make any noise during a movie. BUT, "Silence is NOT golden"-means that one must not keep quiet if they witness any sort of cruelty or abuse, but instead speak up for those who cannot speak. SILENCE IS NOT GOLDEN! -Think about it! It would be sooo cool & totally sends out an inspirational message. :D
Posted by: Gina | September 2, 2009 11:22 PM
Fat people are not stupid - I think this is a problematic assumption although kids might find the last one funny. I love the Einstein one - cute, gentle, funny and to the point.
Posted by: Assya | September 3, 2009 03:43 AM
I like any reference to brilliant, historical vegetarians, like da Vinci. Makes me feel in good company, so I also voted for Einstein.
Posted by: Pamela Ernest | September 3, 2009 08:53 AM
I like "Einstein Was A Vegetarian" but I would like it better with a photo of him. I would not put it past our faulty educational system not to teach elementary and middle school students (who not being drivers actually read the billboards-or at least I remember doing so) who Einstein was.
Posted by: Rev. Meg Schramm | September 3, 2009 12:20 PM
I voted for the Einstein billboard as well, not that I did not think the others were not good, I was just afraid that some drivers looking to quickly may associate the pictures with vegetarianism.
Posted by: thehawk411 | September 3, 2009 12:23 PM
Einstein was only a vegetarian for a short period and then resumed eating flesh; that is why I chose Going Vegetarian: the Smart Choice. It's succinct.
Posted by: AAG | September 3, 2009 02:25 PM
AAG,
Einstein went veg near the end of his life, and never went back to eating flesh. (Of course, I don't mind being proven wrong if you can supply a credible link.)
"So I am living without fats, without meat, without fish, but am feeling quite well this way. It always seems to me that man was not born to be a carnivore."
Even still, he supported the ethical concept of vegetarianism long before he became one.
Posted by: Mike Quinoa | September 3, 2009 04:43 PM
I like all but my fav is: "Einstein was vegetarian" because it's a good example of intelligence and compassion! ;-)
Posted by: Roxana | September 3, 2009 04:43 PM
I think the brain ones are going to help convince people better then just blowing it off. Theyll actualy think about it.
Posted by: Melissa | September 3, 2009 04:54 PM
Einstein was not a veg for all the productive years of his life
Posted by: bob bob | September 3, 2009 05:38 PM
I'd go with the Einstein one, but add more color/ different font/ different picture or something to make it a little more interesting to look at
Posted by: leda | September 3, 2009 06:14 PM
Meat eaters need to evolve. Go Vegan!!
Posted by: knort | September 3, 2009 08:30 PM
Awesome, you guys always go straight to the point and there is nothing wrong with that. Most people just don't like having the truth in their face, you rock and your billboards are very clever. Well done!
Posted by: Elizabeth | September 3, 2009 09:00 PM
I live in Jacksonville, FL and i saw the Billboard and i thought it was great. too bad some fat women ruined it. if its offensive then go on a diet and stop eating 50 cheeseburgers a day
Posted by: walter Rivera | September 3, 2009 09:25 PM
you should also mention that protien deficiency can reduce intelligence and cause mental retardation.
Posted by: The_Sloth | September 4, 2009 01:38 AM
As Ive said before, I was so offended when I saw the bloodied pile of naked women ad(being a victim of domestic assault)it really hit home for me and made me realise the huge changes we need to make with the treatment of ALL living creatures.
I say #4 is the way to go, hit the soft spots, it works!
Posted by: Mel | September 4, 2009 03:06 AM
Einstein billboard is the best ... it is also timeless, can use it for decades and people still get the message.
Posted by: Felicity Shand | September 4, 2009 04:50 AM
Love the Einstein! it is cute and provokes a really positive reaction. Kids will dig it too. In fact, if I was driving in my car and saw the billboard I would make a point of pointing it out to the kids - and the younger generation is truly who we need to connect with. Unfortunately displaying pictures of lard-assed humans only offends as a majority of our population will feel compelled to defend them, since they are one. They will just attack PETA again. These billboards would be great around universities.
Stick to the Positive on this one, PETA : )
Posted by: Mary Ann | September 4, 2009 10:43 AM
I think that the Eistien one is smart, funny and delivers a good message. It will get peoples attention while going by.
Posted by: Ellen | September 4, 2009 12:29 PM
I like the einstein one better... it is very original... I totally will vote for that one.
Posted by: Annie | September 4, 2009 03:08 PM
i like the 1st one, straight to the point and might get the ignorant among us thinkin twice.
Posted by: nicole,ireland | September 4, 2009 04:43 PM
the licklider's vote einstein!!! we'ze luv einstein...teehee...
Posted by: nicole licklider | September 4, 2009 10:33 PM
the einstein one is awesomexD
Posted by: sarahcrimson | September 4, 2009 10:34 PM
so people are upset by posters of a cartoon fat chick, but are ok with posters of fat AND stupid blokes? thank god this isn't another sexist debate.
Posted by: cath | September 5, 2009 11:22 AM
*Since a vegan diet (no fatty, cheesy crap) is almost guaranteed to make you slimmer...*
Sure doesn't work for Lurking Girl! :D
Posted by: ace | September 7, 2009 01:52 AM
actually i know vegetarians that are over weight so vegetarianism doesn't necessarily equal being fit. AND I know people who are overweight and are very intelligent. You shouldn't ignorantly label people based on their weight.
Posted by: karen | September 7, 2009 03:26 PM
I like the Einstein, although I'm not too fond of the picture - I think you could do better there. I also like the second one, although people might just dismiss that very easily. The first and the last one seem to be problematic for me, given that there was such an uproar with the billboard of the woman (and that wasn't even a photo!). While I personally think that there is nothing wrong with alerting people to the connection between obesity and meat eating, obviously many people are offended by this and will more likely be turned off vegetarianism than turned on. Even more so in this case, since the messages imply that fat people are also stupid. I'd be very careful with a message like that (and, quite frankly, being a scientist myself, I am not sure one study is sufficient to back up a strong claim like that).
Posted by: Chris | September 7, 2009 05:11 PM
Eating meat doesn't necessarily make your fat. I eat meat and I'm underweight.
However, deep-fried and heavily processed meats do have a high fat content. Still, they won't MAKE you fat, as long as you get exercise and eat a balanced diet, which includes meat.
Posted by: MH | September 7, 2009 08:44 PM
I voted for the Einstein one. A lot of people admire Einstein and I think that one will make them stop and think, maybe even look at vegetarians in a different light.
Posted by: Hema Bedasie | September 8, 2009 09:13 PM